Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan, and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) “Trust Seal”.
IAB Europe responds to the outcome of the vote of October 21st in the European Parliament’s LIBE Committee, which is leading the legislative process for a new Regulation on Data Protection.
Using its own surfer geolocation engine and acting in conformity with privacy legislation, Proxistore offers local advertisers a highly effective presence on high traffic websites.
Implementation of the International IAB/ABC Spiders & Robots List is a key step to prevent non-human traffic being counted in web analytics.
Kimon Zorbas, senior member of IAB Europe's management team, has decided to focus his energy on fortifying the organisation's policy activities.