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IAB Europe identifies top priorities for digital measurement

The Interactive Advertising Bureau Europe (IAB Europe) has launched the key findings from its Metrics and KPIs survey today at its annual Interact conference (www.interactcongress.eu).

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IAB Europe launches first pan-European Programmatic Trading White Paper

The start of a range of activities aiming to demystify Programmatic Trading and support its growth across Europe Brussels, 28 July 2014 – IAB Europe is supporting the development of Programmatic Trading by educating the market and developing strategie…

July 28, 2014 | Share

AdEx Benchmark 2013 Full Report published

IAB Europe AdEx Benchmark 2013 Full Report now published revealing robust digital advertising growth across Europe, increased digital advertising spend is driven by innovation in mobile and video advertising and programmatic trading, developing markets co…

July 11, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

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Proxistore raises 2.7 million Euro and continues to expand in Europe and America

July 11, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

IAB Romania proudly presents MIXX Awards Romania 2014 winners

June 23, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

Member States agreement on international data transfers strikes the right balance on proposed EU data protection rules, say industry groups

June 6, 2014 | Policy, Research, Research Committee, Brand Advertising Committee | Share

New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising

June 5, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

Gemius: How do ads engage users?

In the data gathered by Gemius over many years of research, the changing perception and effectiveness of online marketing messages can be clearly seen. The role of the post-view effect of banner campaigns is growing.

May 30, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

www.gemius.com

IAB Europe identifies top priorities for digital measurement

The Interactive Advertising Bureau Europe (IAB Europe) has launched the key findings from its Metrics and KPIs survey today at its annual Interact conference (www.interactcongress.eu).

May 21, 2014 | Digital Advertising, Research, Brand Advertising Committee, Brand Advertising Committee | Share

Download