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IAB Europe values European Programmatic Market at €2.1bn in 2013
IAB Europe values European Programmatic Market at €2.1bn in 2013
First industry initiative to size programmatic market across Europe
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IAB Europe launches the Multi-Device and Connected World Library of Research
IAB Europe launches the Multi-Device and Connected World Library of Research

This library brings the most recent best practice multi-device and cross market studies together in one place.

November 5, 2014 |  Share
Improve Digital launches hyper local targeting for mobile
Improve Digital launches hyper local targeting for mobile

The 360 Platform enables advanced cross-device consumer targeting for publishers and marketers.

November 4, 2014 |  Share
Historic transatlantic partnership for the digital ad industry
Historic transatlantic partnership for the digital ad industry

Today IAB Europe and IAB US join together to publish recommendations for promoting global trade and innovation as our respective governments negotiate a vital trade program.

October 31, 2014 |  Share
Brand advertisers cite consumer insight & viewable advertising as key to unlocking digital investment
Brand advertisers cite consumer insight & viewable advertising as key to unlocking digital investment

Further insights from IAB Europe’s Metrics and KPIs survey clarify brand advertisers’ priorities for digital measurement.

October 29, 2014 |  Share
Swedish media industry launches OBA awareness campaign
Swedish media industry launches OBA awareness campaign

IAB Sweden together with representatives from across the Swedish media industry launched on Monday 6 October the Swedish version of a pan-European campaign to raise consumer awareness about online “interest-based” or “behavioural” advertising and …

October 22, 2014 |  Share
Dmexco through a Programmatic Lens
Dmexco through a Programmatic Lens

Clare Parker, Senior Marketing Executive, International, at The Exchange Lab, gives us her key learnings from Dmexco 2014.

September 19, 2014 | Digital Advertising Share
AGOF introduces “Digital Facts” media market study
AGOF introduces “Digital Facts” media market study

The AGOF presents a first glance of their new “Digital Facts” media market study at the Dmexco 2014

September 18, 2014 | Digital Advertising, Research Share
IAB Europe values European Programmatic Market at €2.1bn in 2013
IAB Europe values European Programmatic Market at €2.1bn in 2013

First industry initiative to size programmatic market across Europe

September 11, 2014 | Digital Advertising, Research Share
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their ideas on growing the European digital advertising industry

September 3, 2014 | Digital Advertising, Event, Research Share
Are you ready for the EU « Cookie Sweep» ?
Are you ready for the EU « Cookie Sweep» ?

An analysis of online players’ compliance to the new cookie rules will take place across the EU between 15 and 19 September 2014.

August 28, 2014 | Pan European news, Policy, Event, Research Share
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