The voice of digital business
News overview
Filter by
IAB Europe

The Egg
Bara Street 175
1070 Brussels
Belgium
+32 (0) 2 526 55 68

Email us




News

IAB Europe values European Programmatic Market at €2.1bn in 2013
IAB Europe values European Programmatic Market at €2.1bn in 2013
First industry initiative to size programmatic market across Europe
+ Learn more
Email updates
Subscribe
Follow us
Brand advertisers cite consumer insight & viewable advertising as key to unlocking digital investment
Brand advertisers cite consumer insight & viewable advertising as key to unlocking digital investment

Further insights from IAB Europe’s Metrics and KPIs survey clarify brand advertisers’ priorities for digital measurement.

October 29, 2014 |  Share
Swedish media industry launches OBA awareness campaign
Swedish media industry launches OBA awareness campaign

IAB Sweden together with representatives from across the Swedish media industry launched on Monday 6 October the Swedish version of a pan-European campaign to raise consumer awareness about online “interest-based” or “behavioural” advertising and …

October 22, 2014 |  Share
Dmexco through a Programmatic Lens
Dmexco through a Programmatic Lens

Clare Parker, Senior Marketing Executive, International, at The Exchange Lab, gives us her key learnings from Dmexco 2014.

September 19, 2014 | Digital Advertising Share
AGOF introduces “Digital Facts” media market study
AGOF introduces “Digital Facts” media market study

The AGOF presents a first glance of their new “Digital Facts” media market study at the Dmexco 2014

September 18, 2014 | Digital Advertising, Research Share
IAB Europe values European Programmatic Market at €2.1bn in 2013
IAB Europe values European Programmatic Market at €2.1bn in 2013

First industry initiative to size programmatic market across Europe

September 11, 2014 | Digital Advertising, Research Share
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their ideas on growing the European digital advertising industry

September 3, 2014 | Digital Advertising, Event, Research Share
Are you ready for the EU « Cookie Sweep» ?
Are you ready for the EU « Cookie Sweep» ?

An analysis of online players’ compliance to the new cookie rules will take place across the EU between 15 and 19 September 2014.

August 28, 2014 | Pan European news, Policy, Event, Research Share
Nugg.ad seeking best data-driven start-up at Data Days 2014: Apply Now!
Nugg.ad seeking best data-driven start-up at Data Days 2014: Apply Now!

The most innovative data-based business idea will be awarded the prize “Data Pioneer 2014“.

August 18, 2014 | Pan European news, Policy, Event, Research Share
Greece launches consumer awareness campaign to promote AdChoices Icon
Greece launches consumer awareness campaign to promote AdChoices Icon

IAB Greece launched an ad campaign in partnership with the EDAA to educate and empower consumers about targeted online advertising.

August 18, 2014 | Pan European news, Policy, Event, Research Share
http://www.youronlinechoices.com/gr/
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous Year, According to IAB Europe, IAB & IHS
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous Year, According to IAB Europe, IAB & IHS

Global Mobile Advertising Revenue Hits €14.6Billion in 2013 Nearly Doubling from Previous Year, According to IAB Europe, IAB & IHS

Download
Follow us
Twitter LinkedIn
Subscribe
Email updates Press releases
Copyright © 2013 IAB Europe. All rights reserved Terms of use Privacy policy
   TRUSTe online privacy certification Site Map