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Mobile is unlocking new advertising budgets
Mobile is unlocking new advertising budgets
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within today’s current media climate.
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns
New IAB Europe Library illustrates effectiveness of digital for branding campaigns

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of digital advertising for branding campaigns.

February 24, 2015 |  Share
Mobile is unlocking new advertising budgets
Mobile is unlocking new advertising budgets

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within today’s current media climate.

February 17, 2015 |  Share
IAB Europe publishes Viewable Impressions White Paper
IAB Europe publishes Viewable Impressions White Paper

IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive brand investment into digital advertising.

February 11, 2015 | Digital Advertising Share
New research into awareness of OBA icon in Europe
New research into awareness of OBA icon in Europe

The European Advertising Consumer Research Index 2014 provides a comprehensive picture of attitudes and awareness of the EU Self-Regulatory Programme across Europe. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA.

December 18, 2014 | Digital Advertising Share
Trends in mobile web – new report by Gemius
Trends in mobile web – new report by Gemius

What type of devices are used by the Central and Eastern Europe audience to surf the web? Is there a pattern in mobile internet usage? These and many more questions have found their answers in the latest Gemius report on 18 European markets.

December 16, 2014 | Digital Advertising Share
IAB Europe launches Digital Innovation Showcase Europe (DISE)
IAB Europe launches Digital Innovation Showcase Europe (DISE)

On 3rd December IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament.

December 11, 2014 | Policy Share
IAB Europe launches the Multi-Device and Connected World Library of Research
IAB Europe launches the Multi-Device and Connected World Library of Research

This library brings the most recent best practice multi-device and cross market studies together in one place.

November 5, 2014 | Policy Share
Improve Digital launches hyper local targeting for mobile
Improve Digital launches hyper local targeting for mobile

The 360 Platform enables advanced cross-device consumer targeting for publishers and marketers.

November 4, 2014 | Policy Share
Historic transatlantic partnership for the digital ad industry
Historic transatlantic partnership for the digital ad industry

Today IAB Europe and IAB US join together to publish recommendations for promoting global trade and innovation as our respective governments negotiate a vital trade program.

October 31, 2014 | Policy Share
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