Across Europe adoption of digital metrics continues apace, manifested differently in markets of varied characteristics and levels of digital development. Exposure to viewable impressions is one of these metrics and IAB Europe is currently assessing opinio…
IAB Europe launches ‘Brand Builders’ – a suite of advertising formats providing optimum potential for branding campaigns
This year Interact will be held for the first time in Paris, on 20-21 May. The overarching theme of these two days of conference and networking is “Creating a new era for growth”.
The Interactive Advertising Bureau Europe (IAB Europe), the voice of digital business, is calling for relevant stakeholders from the European interactive industry to complete an Audience Metrics and KPIs Survey.
Following on from the huge response to the IAB Europe Research Awards in 2013 with winners including Millward Brown, Guardian News & Media and OMG, IAB Europe aims to expand this showcase of excellence in proving the power of digital. Further to a positiv…
IAB Europe announced today that its Board of Directors has appointed Townsend Feehan as Chief Executive Officer with immediate effect.
The EDAA has published its inaugural annual report for 2013, highlighting the pan-European initiative to provide consumers with greater transparency and control over Online Behavioural Advertising.