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IAB Europe identifies top priorities for digital measurement
IAB Europe identifies top priorities for digital measurement
The Interactive Advertising Bureau Europe (IAB Europe) has launched the key findings from its Metrics and KPIs survey today at its annual Interact conference (www.interactcongress.eu).
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IAB Europe launches first pan-European Programmatic Trading White Paper
IAB Europe launches first pan-European Programmatic Trading White Paper

The start of a range of activities aiming to demystify Programmatic Trading and support its growth across Europe Brussels, 28 July 2014 – IAB Europe is supporting the development of Programmatic Trading by educating the market and developing strategie…

July 28, 2014 |  Share
AdEx Benchmark 2013 Full Report published
AdEx Benchmark 2013 Full Report published

IAB Europe AdEx Benchmark 2013 Full Report now published revealing robust digital advertising growth across Europe, increased digital advertising spend is driven by innovation in mobile and video advertising and programmatic trading, developing markets co…

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Gemius: How do ads engage users?
Gemius: How do ads engage users?

In the data gathered by Gemius over many years of research, the changing perception and effectiveness of online marketing messages can be clearly seen. The role of the post-view effect of banner campaigns is growing.

www.gemius.com
IAB Europe identifies top priorities for digital measurement
IAB Europe identifies top priorities for digital measurement

The Interactive Advertising Bureau Europe (IAB Europe) has launched the key findings from its Metrics and KPIs survey today at its annual Interact conference (www.interactcongress.eu).

Download
Winners Announced for the MIXX Awards Europe 2014
Winners Announced for the MIXX Awards Europe 2014

Digital Industry Celebrates Creativity and Efficiency at Interact 2014

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