Today IAB Europe and IAB US join together to publish recommendations for promoting global trade and innovation as our respective governments negotiate a vital trade program.
Further insights from IAB Europe’s Metrics and KPIs survey clarify brand advertisers’ priorities for digital measurement.
IAB Sweden together with representatives from across the Swedish media industry launched on Monday 6 October the Swedish version of a pan-European campaign to raise consumer awareness about online “interest-based” or “behavioural” advertising and …
The AGOF presents a first glance of their new “Digital Facts” media market study at the Dmexco 2014
First industry initiative to size programmatic market across Europe
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their ideas on growing the European digital advertising industry
IAB Greece launched an ad campaign in partnership with the EDAA to educate and empower consumers about targeted online advertising.