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IAB Europe launches Digital Innovation Showcase Europe (DISE)
IAB Europe launches Digital Innovation Showcase Europe (DISE)
On 3rd December IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament.
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Copyright reform should not stifle digital advertising’s ability to fund the creative industry, warns IAB Europe
Copyright reform should not stifle digital advertising’s ability to fund the creative industry, warns IAB Europe

A copyright reform that did not focus first and foremost on digital innovation would jeopardise the ability of the advertising sector to fund the creative industry, underlines IAB Europe.

January 19, 2015 | Digital Advertising, Policy Share
New research into awareness of OBA icon in Europe
New research into awareness of OBA icon in Europe

The European Advertising Consumer Research Index 2014 provides a comprehensive picture of attitudes and awareness of the EU Self-Regulatory Programme across Europe. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA.

December 18, 2014 | Digital Advertising, Policy Share
Trends in mobile web – new report by Gemius
Trends in mobile web – new report by Gemius

What type of devices are used by the Central and Eastern Europe audience to surf the web? Is there a pattern in mobile internet usage? These and many more questions have found their answers in the latest Gemius report on 18 European markets.

December 16, 2014 | Digital Advertising, Policy Share
IAB Europe launches Digital Innovation Showcase Europe (DISE)
IAB Europe launches Digital Innovation Showcase Europe (DISE)

On 3rd December IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament.

December 11, 2014 | Policy, Policy Share
IAB Europe launches the Multi-Device and Connected World Library of Research
IAB Europe launches the Multi-Device and Connected World Library of Research

This library brings the most recent best practice multi-device and cross market studies together in one place.

November 5, 2014 | Policy, Policy Share
Improve Digital launches hyper local targeting for mobile
Improve Digital launches hyper local targeting for mobile

The 360 Platform enables advanced cross-device consumer targeting for publishers and marketers.

November 4, 2014 | Policy, Policy Share
Historic transatlantic partnership for the digital ad industry
Historic transatlantic partnership for the digital ad industry

Today IAB Europe and IAB US join together to publish recommendations for promoting global trade and innovation as our respective governments negotiate a vital trade program.

October 31, 2014 | Policy, Policy Share
Brand advertisers cite consumer insight & viewable advertising as key to unlocking digital investment
Brand advertisers cite consumer insight & viewable advertising as key to unlocking digital investment

Further insights from IAB Europe’s Metrics and KPIs survey clarify brand advertisers’ priorities for digital measurement.

October 29, 2014 | Policy, Policy Share
Swedish media industry launches OBA awareness campaign
Swedish media industry launches OBA awareness campaign

IAB Sweden together with representatives from across the Swedish media industry launched on Monday 6 October the Swedish version of a pan-European campaign to raise consumer awareness about online “interest-based” or “behavioural” advertising and …

October 22, 2014 | Policy, Policy Share
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