2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDA…
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of digital advertising for branding campaigns.
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive brand investment into digital advertising.
The European Advertising Consumer Research Index 2014 provides a comprehensive picture of attitudes and awareness of the EU Self-Regulatory Programme across Europe. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA.
What type of devices are used by the Central and Eastern Europe audience to surf the web? Is there a pattern in mobile internet usage? These and many more questions have found their answers in the latest Gemius report on 18 European markets.
On 3rd December IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament.
This library brings the most recent best practice multi-device and cross market studies together in one place.
The 360 Platform enables advanced cross-device consumer targeting for publishers and marketers.