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IAB Europe identifies top priorities for digital measurement

The Interactive Advertising Bureau Europe (IAB Europe) has launched the key findings from its Metrics and KPIs survey today at its annual Interact conference (www.interactcongress.eu).

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AdEx Benchmark 2013 Full Report published

IAB Europe AdEx Benchmark 2013 Full Report now published revealing robust digital advertising growth across Europe, increased digital advertising spend is driven by innovation in mobile and video advertising and programmatic trading, developing markets co…

July 11, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

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Proxistore raises 2.7 million Euro and continues to expand in Europe and America

July 11, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

IAB Romania proudly presents MIXX Awards Romania 2014 winners

June 23, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

Member States agreement on international data transfers strikes the right balance on proposed EU data protection rules, say industry groups

June 6, 2014 | Policy, Research, Research Committee, Brand Advertising Committee | Share

New research from AppNexus, WARC and IAB Europe identifies drivers and challenges for programmatic advertising

June 5, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

Gemius: How do ads engage users?

In the data gathered by Gemius over many years of research, the changing perception and effectiveness of online marketing messages can be clearly seen. The role of the post-view effect of banner campaigns is growing.

May 30, 2014 | Digital Advertising, Research, Research Committee, Brand Advertising Committee | Share

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IAB Europe identifies top priorities for digital measurement

The Interactive Advertising Bureau Europe (IAB Europe) has launched the key findings from its Metrics and KPIs survey today at its annual Interact conference (www.interactcongress.eu).

May 21, 2014 | Digital Advertising, Research, Brand Advertising Committee, Brand Advertising Committee | Share

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First eDay ranking celebrates the best digital & media agencies in Europe at Interact 2014

May 21, 2014 | Digital Advertising, Event, Brand Advertising Committee, Brand Advertising Committee | Share

Winners Announced for the MIXX Awards Europe 2014

Digital Industry Celebrates Creativity and Efficiency at Interact 2014

May 21, 2014 | Digital Advertising, Event, Brand Advertising Committee, Brand Advertising Committee | Share

Winners announced for the fourth edition of IAB Europe’s Research Awards 2014

IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore.

May 21, 2014 | Event, Research, Brand Advertising Committee, Brand Advertising Committee | Share

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