Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Publishes Q&A on the Digital Advertising Supply Chain

Lauren Wakefield
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07/08/2025
7th August 2025 – Brussels, Belgium: IAB Europe has published a new Q&A to explain the roles and functions of […]
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IAB Europe Shares Positions on GDPR and ePrivacy Simplification

Lauren Wakefield
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23/07/2025
23rd July, 2025, Brussels, Belgium - As part of the European Commission's ongoing efforts to reduce regulatory burden and strengthen […]
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Entries Now Open for the 2025 MIXX Awards Europe

Lauren Wakefield
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18/07/2025
Celebrating Future Proof Creativity in Digital Advertising 18th July, Brussels, Belgium - IAB Europe is thrilled to announce the launch […]
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IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, and Opportunities

Lauren Wakefield
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15/07/2025
Share of Media Buyers Working with 4-6 Retail Media Networks (RMNs) More Than Doubled in 2025, Driven by First-Party Data […]
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Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

Lauren Wakefield
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14/07/2025
BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]
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Announcing the New Chair and Vice Chair of IAB Europe’s Policy Committee

Lauren Wakefield
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11/06/2025
IAB Europe is delighted to announce the appointment of Jacob Dexe, Public Affairs Manager at IAB Sweden, as the new […]
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Blog

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Master Retail Media this September - Get 20% Off Our Next Training Courses!

Lauren Wakefield
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06/08/2025
Following our Retail Media Impact Summit in Amsterdam, we're offering a unique opportunity to dive deeper into the world of […]
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Why Awards Matter and the Value of Recognition

Lauren Wakefield
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05/08/2025
Celebrating Excellence, Driving Innovation - Why You Should Enter the 2025 MIXX Awards Europe In an industry as fast-paced and […]
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Retail Media in Focus at Interact 2025: Q&A with WPP Media

Lauren Wakefield
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04/08/2025
Following our deep dives into market trends with Dr. Daniel Knapp and the evolving CTV landscape with Rebecca Ackers, we’re […]
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5 Reasons Not to Miss Our Retail Media Summit in Amsterdam

Lauren Wakefield
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01/08/2025
Retail Media is growing fast, but it can’t keep growing on hype alone. As investment surges and new players enter […]
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Inside IAB Europe’s July Policy Snapshot: A Preview of What’s Shaping Digital Advertising Policy

Helen Mussard
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31/07/2025
Each month, IAB Europe delivers a members-only Policy Matters newsletter to keep our community informed on the most pressing issues […]
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MIXX Awards 2025: Last Chance for Early Bird Entry + Winning Tips from 2024

Lauren Wakefield
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30/07/2025
It’s now or never! There's only one week left to submit your work for the 2025 MIXX Awards Europe at […]
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