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IAB Europe launches ‘Brand Builders’
IAB Europe launches ‘Brand Builders’
IAB Europe launches ‘Brand Builders’ – a suite of advertising formats providing optimum potential for branding campaigns
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IAB Europe Statement on Brand Advertising Metrics including Viewable Impressions
IAB Europe Statement on Brand Advertising Metrics including Viewable Impressions

Across Europe adoption of digital metrics continues apace, manifested differently in markets of varied characteristics and levels of digital development. Exposure to viewable impressions is one of these metrics and IAB Europe is currently assessing opinio…

The end of Windows XP – problem or chance?
The end of Windows XP – problem or chance?

As of April, Microsoft stops supporting Windows XP. Gemius has checked what share of online traffic comes from devices under the OS.

IAB Europe launches ‘Brand Builders’
IAB Europe launches ‘Brand Builders’

IAB Europe launches ‘Brand Builders’ – a suite of advertising formats providing optimum potential for branding campaigns

Download http://www.iabeurope.eu/digital-advertising/guidelines-standards
Register for Interact 2014 in Paris! Discover our Special Offer
Register for Interact 2014 in Paris! Discover our Special Offer

This year Interact will be held for the first time in Paris, on 20-21 May. The overarching theme of these two days of conference and networking is “Creating a new era for growth”.

European Parliament vote on Data Protection  proposal constitutes a missed opportunity
European Parliament vote on Data Protection proposal constitutes a missed opportunity

Important improvements still needed in continuing reform effort by EU institutions.

IAB Europe Metrics and KPIs survey now open - have your say
IAB Europe Metrics and KPIs survey now open - have your say

The Interactive Advertising Bureau Europe (IAB Europe), the voice of digital business, is calling for relevant stakeholders from the European interactive industry to complete an Audience Metrics and KPIs Survey.

https://www.surveymonkey.com/s/metricsandkpis
IAB Europe Research Awards 2014 open for entries
IAB Europe Research Awards 2014 open for entries

Following on from the huge response to the IAB Europe Research Awards in 2013 with winners including Millward Brown, Guardian News & Media and OMG, IAB Europe aims to expand this showcase of excellence in proving the power of digital. Further to a positiv…

IAB Europe appoints Townsend Feehan as CEO,  to drive Policy and Business Services programme
IAB Europe appoints Townsend Feehan as CEO, to drive Policy and Business Services programme

IAB Europe announced today that its Board of Directors has appointed Townsend Feehan as Chief Executive Officer with immediate effect.

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Zorbas departs IAB Europe to found Digital Business Consulting Group
Zorbas departs IAB Europe to found Digital Business Consulting Group

Kimon Zorbas, Vice President and senior member of IAB Europe's management team, will leave the organisation after five years.

Self-Regulatory Programme for Online Behavioural Advertising Delivers Across Europe
Self-Regulatory Programme for Online Behavioural Advertising Delivers Across Europe

The EDAA has published its inaugural annual report for 2013, highlighting the pan-European initiative to provide consumers with greater transparency and control over Online Behavioural Advertising.

Download www.edaa.eu
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