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IAB Europe Tackles CTV Transparency and Measurement Consistency with New Framework, Now Open for Public Comment

Lauren Wakefield
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30/04/2026
Brussels, Belgium - 30th April, 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, […]
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Announcing the New Working Group Leads for Programmatic

Lauren Wakefield
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02/04/2026
We are excited to introduce the newly appointed leads of our Programmatic Working Group within the Advertising and Media Committee. […]
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IAB Europe Releases 2026 State of Readiness Report Revealing AI Concerns, Regulatory Pressure and Broader Sustainability Priorities Across Digital Advertising

Lauren Wakefield
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04/03/2026
Brussels, Belgium, 4th March 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
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23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
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Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
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02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
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IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
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22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
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Blog

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Save the Date: Our Retail Media Impact Summit Returns to Amsterdam on 7th October

Lauren Wakefield
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08/05/2026
Retail Media growth shows no signs of slowing down. But the conversation is changing. That’s why we’re excited to announce […]
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What Role Does Retail Media Data Play in Shaping CTV Campaigns? A Q&A With Members of Our Retail & Commerce Media Committee and CTV Working Group

Lauren Wakefield
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07/05/2026
Retail Media data is rapidly transforming Connected TV (CTV), bringing verified purchase signals and real shopper intent into an environment […]
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How Advertisers Can Leverage TCF on Their Own Digital Properties

Lauren Wakefield
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05/05/2026
The Transparency and Consent Framework (TCF) is widely recognised as a standard for publishers that sell ads - but it […]
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What Will Programmatic On‑Site Retail Media Really Look Like? A Q&A with Members of Our Retail & Commerce Media Committee

Lauren Wakefield
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05/05/2026
Programmatic on‑site Retail Media is moving from concept to reality, reshaping how brands buy, how retailers monetise and how technology […]
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Join the IAB Europe Team! Technical Internship (TCF & Emerging Technology)

Lauren Wakefield
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30/04/2026
Under the Belgian CIP (Convention d’Immersion Professionnelle) Programme IAB Europe has an opening for a paid internship under the Belgian […]
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IAB Europe’s Virtual Programmatic Day: Key Takeaways from an Insightful Day in London

Lauren Wakefield
|
30/04/2026
As programmatic enters its next phase, what are the signals the industry should be paying attention to? IAB Europe’s Marketing […]
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