Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe Advances In-Store and Travel Media Measurement with New Proposals Open for Public Comment

Lauren Wakefield
|
17/09/2026
17th September, Brussels, Belgium - IAB Europe, the European-level association for the digital marketing and advertising ecosystem, has today opened […]
Read More »

MIXX Awards Europe 2026 Shortlist Announced

Lauren Wakefield
|
02/09/2026
Meet the campaigns in the running for Europe’s leading digital advertising awards and join us in Amsterdam as we reveal […]
Read More »

IAB Global Creator Week Launches, Uniting the IAB Global Network to Advance the Creator Economy

Lauren Wakefield
|
23/07/2026
Industry-leading initiative brings together 17 markets to strengthen creator marketing worldwide through local events, shared knowledge, and a global digital […]
Read More »

IAB Europe Announces New Governance Board its Transparency & Consent Framework

Nicole Laleva
|
15/07/2026
Brussels, Belgium, 15th July 2026 - IAB Europe is pleased to announce the composition of the new TCF Governance Board, […]
Read More »

IAB Europe’s AdEx Benchmark 2025 Report: European Digital Advertising Market Records 10.5% Growth to Reach €131 Billion

Lauren Wakefield
|
07/07/2026
The twentieth edition of IAB Europe’s AdEx Benchmark Report reveals continued growth across Europe’s digital advertising market, with video-led formats […]
Read More »

Nectar360 First UK Retail Media Network to Achieve IAB Europe Retail Media Certification as Programme Momentum Builds Across Retail and Ad Tech

Lauren Wakefield
|
01/07/2026
1st July, Brussels, Belgium - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that […]
Read More »
1 2 3 … 77

Blog

VIEW ALL BLOG POSTS

Trust at Scale: What We Learned About Building a Responsible Creator Economy in Europe

Nicole Laleva
|
17/09/2026
The creator economy continues to grow in reach, influence and investment, but with that growth comes a bigger question: how […]
Read More »

In-Store Retail Media Measurement Proposals Open for Public Comment

Lauren Wakefield
|
17/09/2026
As Retail Media continues to grow, consistent and transparent measurement is increasingly important for building confidence across retailers, brands, agencies […]
Read More »

First Draft Travel Media Measurement Addendum Open for Public Comment 

Lauren Wakefield
|
17/09/2026
As Commerce Media expands into new sectors, consistent measurement practices are essential to providing advertisers and media owners with greater […]
Read More »

Content & Connections - Meet the IAB Europe Team at DMEXCO 2026

Lauren Wakefield
|
16/09/2026
With DMEXCO 2026 right around the corner, we're gearing up for an exciting lineup of sessions and opportunities to connect […]
Read More »

Retail Media Impact Summit Speaker Spotlight: Unlocking Non-Endemic Growth with MediaMarkt Benelux

Lauren Wakefield
|
11/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Lieke Buisman, […]
Read More »

Retail Media Impact Summit Speaker Spotlight: The Pan-European Retail Media Reality Check with LiveRamp

Lauren Wakefield
|
08/09/2026
Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Stanislas Lajouanie, […]
Read More »
1 2 3 … 135
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram