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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum
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First results of AdEx Benchmark 2014 presented at Interact
First results of AdEx Benchmark 2014 presented at Interact

European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

May 21, 2015 | Digital Advertising, Research Share
Winners announced for the fifth edition of IAB Europe’s Research Awards
Winners announced for the fifth edition of IAB Europe’s Research Awards

The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin (www.interactcongress.eu).

May 21, 2015 | Digital Advertising, Research Share
IAB Europe launches Mobile Brand Builders
IAB Europe launches Mobile Brand Builders

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to advertisers.

May 5, 2015 | Policy, Research Share
IAB Europe Programmatic Advertising Survey now open!
IAB Europe Programmatic Advertising Survey now open!

The aim of this survey is to illustrate the current adoption of and attitudes towards programmatic advertising of both the buy and sell side of the digital advertising industry

April 28, 2015 | Digital Advertising, Research Share
Responsible practices for Online Behavioural Advertising (Infographic)
Responsible practices for Online Behavioural Advertising (Infographic)

How EDAA’s self-regulatory programme benefits your business

April 2, 2015 | Digital Advertising, Research Share
Online behavioural advertising self-regulatory programme gains traction across Europe in 2014
Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDA…

March 16, 2015 | Digital Advertising, Research Share
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