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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan

Amy Mazzola
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04/04/2024
Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced […]
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IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising to Support an Industry-Wide Transition to More Sustainable Operations

Lauren Wakefield
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26/03/2024
26th March 2024, Brussels, Belgium - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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IAB Europe Sends Letter to the EDPB on the 'Consent or Pay' Model

Amy Mazzola
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19/03/2024
Brussels, Belgium, 19 March 2024 - IAB Europe, Alliance Digitale, IAB Italia, and IAB Spain have sent a joint letter […]
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IAB Europe Unveils Latest Supply Chain Transparency Guide with a Focus on Sustainability

Amy Mazzola
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08/03/2024
In a move that underscores the digital advertising industry's commitment to transparency and sustainability, IAB Europe's Programmatic Trading Committee has […]
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CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

Lauren Wakefield
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07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]
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IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Lauren Wakefield
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29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
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Blog

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Rebutting the Flawed Assumptions Surrounding the Debate on the ‘Consent-or-Pay’ Model

Lauren Wakefield
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15/04/2024
In the context of the EDPB’s upcoming Opinion and subsequent Guidelines on the ‘Consent-or-Pay’ model, a number of statements and […]
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Meet the Interact 2024 Speaker - A Q&A with Alessandra Marinacci, Head of Brand at Telecom Italia Mobile (TIM)

Lauren Wakefield
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12/04/2024
On the 21st and 22nd of May, IAB Europe will host our flagship event Interact 2024 in Milan. In partnership […]
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Join the IAB Europe Team - Vacancy for Chief Operating Officer (COO)

Lauren Wakefield
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10/04/2024
IAB Europe is soliciting candidacies for a new, senior position of Chief Operating Officer (COO) to enable the Association’s growing […]
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Digital Advertising Industry Sends Letter to the EDPB Chair Raising Concerns Over Proposed EDPB Guidelines on ePrivacy

Amy Mazzola
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02/04/2024
The digital advertising industry, represented by IAB Europe and several national chapters - Alliance Digital, IAB Ireland, IAB Italia, IAB […]
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 IAB Europe and National Associations Address Concerns on EDPB Guidelines on ePrivacy to National Ministers

Amy Mazzola
|
28/03/2024
In a collaborative effort to advocate for the interests of the digital advertising industry across Europe, IAB Europe, in coalition […]
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Exploring Sponsored Product Ads: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
|
28/03/2024
Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]
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IAB Europe
Rond-Point Robert
Schuman 11
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