IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations
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The EDAA has launched the first phase of its pan-European consumer awareness campaign in the UK.
This seventh bulletin from Mediascope Europe brings you an analysis of multi-screeners device usage and their media habits and e
The Article 29 Working Party “Opinion 2/2010 on online behavioural advertising” adopted today, calls for an opt-in by users for placing cookies on their PCs. In a strong rebuttal, Europe’s media and advertising industry united to reject the Opinion, whic…
