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Established in 1998, IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry. Representing 25 National IABs and Partners across Europe and over 5,500 companies, IAB Europe is the trade association of the European digital and interactive marketing industry.

News

European online advertising industry calls for Greek Government to stop planned internet tax

The Greek Government has proposed a law that would introduce a 21.5% tax on online advertising. IAB Europe calls upon the Greek Government to reconsider its plans.
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Events

Meet IAB Europe at dmexco in Cologne

IAB Europe President Alain Heureux will be chairing The Mobile Intelligence Debate: "How mobile devices conquer the advertising budgets?" on September, 16th, 2010 in The Debate Hall.
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Public Affairs

The 6th edition of the EASA Blue Book is launched

The latest edition has been designed with greater emphasis on the needs and interests of advertising practitioners, and provides valuable information for policy makers, advisers, researchers and academics.
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Research

IAB Europe launches Consumer Commerce Barometer

Free research tool will provide agencies and advertisers with consumer insights across 27 countries and 36 product categories. For those agencies and advertisers who have wondered what percentage of their ...
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Committees

Brand Advertising

Brand advertising and digital; a white paper from IAB Europe - aims to prove and promote the web as a vehicle for branding, as well as to educate readers about the power and value of digital for brand adve...
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Knowledge Bank

Knowledge Bank

The IAB Europe Knowledge Bank is the ultimate repository of research and information for online marketing across Europe. We continue to update the contents of the Knowledge Bank on a regular basis.
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