IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisationsRead more
The EDAA has launched the first phase of its pan-European consumer awareness campaign in the UK.
This is the third in a series of Mediascope Europe Bulletins and Reports focusing on the internet as a communication tool and ho
The Article 29 Working Party “Opinion 2/2010 on online behavioural advertising” adopted today, calls for an opt-in by users for placing cookies on their PCs. In a strong rebuttal, Europe’s media and advertising industry united to reject the Opinion, whic…