IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations
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The EDAA has launched the first phase of its pan-European consumer awareness campaign in the UK.
This Bulletin from Mediascope Europe demonstrates how the media usage of Irish mums is becoming first and foremost digital.
The Article 29 Working Party “Opinion 2/2010 on online behavioural advertising” adopted today, calls for an opt-in by users for placing cookies on their PCs. In a strong rebuttal, Europe’s media and advertising industry united to reject the Opinion, whic…
