The voice of digital business
About IAB Europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations

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IAB Europe Statement on Brand Advertising Metrics including Viewable Impressions

Across Europe adoption of digital metrics continues apace, manifested differently in markets of varied characteristics and level

April 14, 2014 News  Share
IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding enviro

March 24, 2014 Research  Online Branding, Report
EDAA Webinars on OBA self-regulation

A series of quaterly webinars have been scheduled to increase industry's understanding of the European self-regulatory programme for Online Behavioural Advertising.

New members PubliGroupe AdRoll
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