The voice of digital business
About IAB Europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations

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IAB Europe publishes Measurement Blueprint & initiates Measurement Organisations Forum

IAB Europe publishes a Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs and initiates Forum for Me

April 23, 2015 News  Share
IAB Europe Blueprint on Online Audience Measurement and Ad Effective...

This blueprint outlines IAB Europe's goals and recommended actions for online audience measurement and ad effectiveness metrics

Digital advertising, a key driver for the European digital economy

IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.

April 27, 2015 Digital Innovation Share
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