What is IAB Europe?

IAB Europe is the the leading European-level industry association representing the digital advertising, media, research and analytics industries.
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What is Digital Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
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Our Members

Our members are at the forefront of decision making about the interactive industry.

The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.

Our Key Focus Areas

Digital advertising is essential to the success of the European digital market. It has a key role in helping fund digital content, services and applications, making them widely available at little or no cost, as well as driving growth in the digital sector. As such, it is a major lever for a successful digital economy.

IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Its mission is to promote the development of this innovative sector by shaping the regulatory environment, investing in research and education, and developing and facilitating the uptake of business standards.

LATEST TWEETS

IAB Europe @IABEurope about 13 hours ago
RT @enbritely: Insights from @IABEurope on fighting #adfraud and the future of #tradingdesks, #programmatic, #rtb: https://t.co/TGqM5GDw8J
IAB Europe @IABEurope about 17 hours ago
Read our latest blog - Programmatic Future Trends Series: Fighting ad fraud & the future of trading desks https://t.co/OBhWqZsp9U
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