The voice of digital business
About IAB Europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations

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+32 (0) 2 526 55 68

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Brand advertisers cite consumer insight & viewable advertising as key to unlocking digital inves...

Further insights from IAB Europe’s Metrics and KPIs survey clarify brand advertisers’ priorities for digital measure

October 29, 2014 News  Share
Metrics & KPIs Bulletin: Brand advertisers cite consumer insight...

IAB Europe’s latest Metrics and KPIs Bulletin reveals that brand advertisers want to know more about consumers to increase

October 28, 2014 Research  Online Branding, Report
IAB Europe Position Paper on the Proposed Trademark Directive and Re...

The EU is currently reviewing its trade marks legislation. This is key for our industry, as trade mark-protected signs are used in various ways in digital advertising.

October 28, 2014 Advertising and IP Share
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