IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisationsRead more
IAB Europe publishes a Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs and initiates Forum for Me
This blueprint outlines IAB Europe's goals and recommended actions for online audience measurement and ad effectiveness metrics
IAB Europe calls upon European institutions to formally recognise digital advertising as a major lever for a successful digital economy.