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Established in 1998, IAB Europe exists to support and promote the growth of the European digital and interactive marketing industry. Representing 27 National IABs and Partners across Europe and over 5,500 companies, IAB Europe is the trade association of the European digital and interactive marketing industry.

News

Europe's online Ad market tops €20bn despite economy

Despite the continued weak macroeconomic conditions across Europe and globally, Europe’s online advertising market grew 14.5% year-on-year to a market value of €20.9bn in 2011. By comparison th...  Read More

Events

Reactions | Actions

You're not going to Interact this year? Join Reactions │ Actions in Brussels on May 31, a new interactive roundtable to connect you with key insights in an increasingly complex advertising ecosystem.  Read More

Public Affairs

Criteria for self-certification of compliance with the OBA Framework

As part of the industry’s effort to implement the self-regulatory programme in Europe, the criteria for self-certification of compliance with the IAB Europe OBA Framework are now available to signatory...  Read More

Research

426.9m Europeans online across 28 markets … from Belgium to Bulgaria, UK to Ukraine - Europeans are more connected than ever before

IAB Europe publishes the first results from 8th wave of Mediascope Europe, its flagship media consumption study totalling over 50,000 consumer interviews  Read More

Committees

Policy Committee

The Policy Committee includes more than 20 recognized company representative experts and is supported by the IAB staff and the Committee’s leadership, Stephan Noller (nugg.ad) acting as its Chair and N...  Read More

Knowledge Bank

Knowledge Bank

Download the results of the 2012 Interactive Ad IQ survey from Ernst&Young in the Consumer Behavior section. More than 7,600 IAB members and advertising professionals were asked to evaluate their comfo...  Read More