IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisationsRead more
Further insights from IAB Europe’s Metrics and KPIs survey clarify brand advertisers’ priorities for digital measure
IAB Europe’s latest Metrics and KPIs Bulletin reveals that brand advertisers want to know more about consumers to increase
The EU is currently reviewing its trade marks legislation. This is key for our industry, as trade mark-protected signs are used in various ways in digital advertising.