The voice of digital business
About IAB Europe

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe's online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations

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Dmexco through a Programmatic Lens

Clare Parker, Senior Marketing Executive, International, at The Exchange Lab, gives us her key learnings from Dmexco 2014.

September 19, 2014 News  Share
Member Research: WebSpectator - Introducing Time as an Effective Ad ...

This case study explores the value on time as an effective metric for publishers and advertisers, based on the research findings

IAB Tuesday Webinar: How can the digital advertising industry tackle...

The European Commission has recently issued an Action Plan seeking to deprive commercial scale infringers of revenue flows such as digital advertising. Learn about the UK and the German industry initiatives to tackle ad-supported copyright infringement.

October 1, 2014 Advertising and IP Share
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