Mobile site development on par with desktop sites, new IAB Europe research shows
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

What is IAB Europe?

IAB Europe is the voice of digital business and the leading European-level industry association for the interactive advertising ecosystem. Our mission is to promote the development of this highly innovative sector.
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What is Digital Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
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Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.

 

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