Research & Thought Leadership

Programmatic

Programmatic advertising is becoming mainstream and has now reached a market value of more than €5.7bn according to IAB Europe’s 2015 Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the IAB Europe Attitudes to Programmatic Advertising research shows that almost everybody in the industry is now deploying some form of programmatic advertising.

IAB Europe’s Programmatic Trading Committee, a multi-stakeholder initiative, aims to help advertisers, agencies and publishers increase their understanding of the programmatic ecosystem and implement successful strategies. The Committee is delivering a comprehensive pan-European programme of educational activities.

Programmatic Trading Committee leadership:
Chair: Graham Wylie, AppNexus
Vice Chair: Dino Bongartz, BVDW (IAB Germany) and The ADEX

For more information please contact
Marie-Clare Puffett
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IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent i...
28 November 2016
IAB Europe Webinar Recordings: Key considerations for a buy-side / sell-side programmatic strat...
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Consumers are using an ever-increasing variety of channels and touch points across media to shop and to consume content. The interactions an...
17 November 2016
IAB Europe White Paper: Using Data Effectively in Programmatic
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The following report provides further insight into the sell-side (publishers) attitudes and current adoption of programmatic advertising fol...
13 October 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into sell-sid...
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Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a ...
3 October 2016
IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies
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IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 to €5.7...
14 September 2016
IAB Europe report: European Programmatic Market Sizing, September 2016
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“Header Bidding is one of the most discussed topics in the programmatic industry. Now it is being implemented and tested by leading pu...
13 September 2016
IAB Netherlands report: Header Bidding
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The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic ad...
8 September 2016
IAB Europe report: Attitudes towards Programmatic Advertising – A deep dive into buy-side...
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Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmati...
21 June 2016
IAB Europe Report: Attitudes towards Programmatic Advertising – June 2016
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Drawing on some of the IAB Europe member case studies within the programmatic library the sell-side and buy-side webinars  showcase how pr...
4 March 2016
IAB Europe webinar recordings: Programmatic sell-side and buy-side case studies
Turn_Programmatic and Creativity report
This report featuring Turn’s Richard Robinson and digital leaders from brands and creative agencies explores the role of creative with...
1 March 2016
Turn Report: Programmatic and Creativity
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Research from Turn shows the four groups of young people that marketers want to engage with the most, spending up to 500% more to reach them...
1 March 2016
Turn Infographic: Advertising to Millennials
Google trovit case study
A classified search engine for property, jobs, cars, products and holiday rentals, Trovit launched in 2006 and is now present in 45 countrie...
1 March 2016
Google: Native Ads on DoubleClick Boost Trovit’s Mobile CPMs
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