Research & Thought Leadership

Programmatic

Programmatic advertising is becoming mainstream and has now reached a market value of more than €5.7bn according to IAB Europe’s 2015 Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation. With only 13% of advertisers, 8% of publishers and 7% of media agencies claiming that they are not using programmatic technology, the IAB Europe Attitudes to Programmatic Advertising research shows that almost everybody in the industry is now deploying some form of programmatic advertising.

IAB Europe’s Programmatic Trading Committee, a multi-stakeholder initiative, aims to help advertisers, agencies and publishers increase their understanding of the programmatic ecosystem and implement successful strategies. The Committee is delivering a comprehensive pan-European programme of educational activities.

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, International, AOL
Vice Chair: Dino Bongartz, BVDW (IAB Germany) and The ADEX

For more information please contact
Marie-Clare Puffett
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The original article (in Polish) is available here. You can browse or download the IAB Poland / PwC Digital Ad Spend 2016 below.
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The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.
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Member report: IAB UK / PwC – Digital Adspend 2016
You can browse or download the IAB Finland online ad spend report for 2016 below.
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Member report: IAB Finland – Digital Ad Spend 2016
You can browse or download the report on the Bulgarian online advertising market in 2016 below.
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Member report: IAB Bulgaria – Digital Ad Spend 2016
IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse or download the ...
11 April 2017
Member report: IAB Netherlands – Digital Ad Spend 2016
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