Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

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For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggl...
9 September 2016
AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotiv...
A photo by Jonathan Velasquez. unsplash.com/photos/4mta-DkJUAg
Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digi...
9 September 2016
AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale usi...
eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned a...
9 September 2016
AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid
adform case study
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying ...
31 August 2016
Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads
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Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile prop...
13 July 2016
Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook
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As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is exp...
6 June 2016
DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creati...
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To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
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In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
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Today’s Connected Consumers are engaging with published content not only in print but online through numerous devices – both desktop and...
26 April 2016
GfK and Time Inc: Putting people back into data
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Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...
21 March 2016
Live Nation: Measuring the impact of mobile advertising
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Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
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Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...
21 March 2016
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.
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