Best Practices

Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that ...
8 August 2017
IAB Europe White Paper: Programmatic Mobile
IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & ...
9 March 2017
Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem
A survey of agency professionals found that the majority of respondents said they depend on data insights to inform creative messaging, but ...
27 February 2017
Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creative...
Europe plays a significant role for the future of TV advertising, containing seven out of the top twenty advertising markets in the world. D...
2 November 2016
Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evoluti...
Programmatic buying has become a hot topic for digital advertisers in China. When we talk about programmatic buying, the first thing which c...
19 October 2016
Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better Advertising P...
For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggl...
9 September 2016
AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotiv...
Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digi...
9 September 2016
AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale usi...
eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned a...
9 September 2016
AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying ...
31 August 2016
Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads
Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers across Facebook’s desktop and mobile prop...
13 July 2016
Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook
As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is exp...
6 June 2016
DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creati...
To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
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