Best Practices

Programmatic Library

This library brings together case studies from across Europe to illustrate best practice and increase understanding of how programmatic advertising works and what it can achieve.

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As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. Global programmatic ad spend is exp...
6 June 2016
DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creati...
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To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
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In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
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Today’s Connected Consumers are engaging with published content not only in print but online through numerous devices – both desktop and...
26 April 2016
GfK and Time Inc: Putting people back into data
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Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...
21 March 2016
Live Nation: Measuring the impact of mobile advertising
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Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
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Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...
21 March 2016
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.
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Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...
21 March 2016
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile
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As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to char...
21 March 2016
Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales
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Collective relies on the power of video to drive brand recognition and recall among its target audiences. Historically, executing advertisin...
16 March 2016
AppNexus and Collective
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The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers eithe...
16 March 2016
AppNexus and Bannerconnect
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Tamedia is a Swiss media group with its headquarter in Zurich. With its daily and weekly newspapers, magazines, online platforms as well as ...
15 March 2016
Improve Digital and Tamedia
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