Best Practices

Ad Effectiveness Library

This library brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.

gemius
Revolution in Delivering Final and Complete Internet Audience Results. Gemius started to develop Overnight™ methodology back in 2014, comp...
13 June 2016
gemius Research: gemiusAudience Overnight™
the guardian2
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Res...
8 June 2016
The Guardian Research: The Guardian Guide to Context
BBC Research 2
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer Attitudes and Behaviour category and...
8 June 2016
BBC Research: The Science of Engagement
Audio Mixing Board Sliders
The first study of BVDW for online audio shows the impact of digital audio advertising. Campaign parameters Calendar weeks 19-22 (four weeks...
8 June 2016
BVDW online audio advertising effects study 2015
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To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, musical instruments an...
27 May 2016
Adform and IKEA Mobile Programmatic Case Study
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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet Media as the winner for the Advert...
24 May 2016
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boos...
instagram baru
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Facebook and Instragram as the winner for the Dig...
18 May 2016
Instagram Research: The Instagram Effect
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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Yahoo! as the winner for the Brand Advertising Effe...
18 May 2016
Yahoo! Research – Return on Inspiration: New World Content Marketing
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As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced targeting ...
27 April 2016
Google: Toyota sees great results with advanced targeting techniques
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In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
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Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person will buy their product. In the f...
19 April 2016
Meetrics White Paper: Increasing the impact of online advertising with ad attention solutions
atlaslivenation
Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...
21 March 2016
Live Nation: Measuring the impact of mobile advertising
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