Best Practices

Ad Effectiveness Library

This library brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.

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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet Media as the winner for the Advert...
24 May 2016
United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boos...
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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Facebook and Instragram as the winner for the Dig...
18 May 2016
Instagram Research: The Instagram Effect
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At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Yahoo! as the winner for the Brand Advertising Effe...
18 May 2016
Yahoo! Research – Return on Inspiration: New World Content Marketing
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As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, to test how using advanced targeting ...
27 April 2016
Google: Toyota sees great results with advanced targeting techniques
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In this case study, ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase i...
27 April 2016
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
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Challenges The basic thing an advertiser wants to know is, if someone has seen their ad and if that person will buy their product. In the f...
19 April 2016
Meetrics White Paper: Increasing the impact of online advertising with ad attention solutions
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Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales for all of i...
21 March 2016
Live Nation: Measuring the impact of mobile advertising
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Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of a larger tie-in with the ani...
21 March 2016
55 and Ferrero: Validating on-target delivery with people-based marketing.
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Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the top ...
21 March 2016
Estée Lauder and NetBooster: Identifying wasted impressions and missed conversions.
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Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will use Atlas to mea...
21 March 2016
MINI & MobeSeek: Uncovering conversions and targeting insights on mobile
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As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to char...
21 March 2016
Tommy Hilfiger: Online to offline: Atlas links digital campaign to in-store sales
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This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full sta...
15 March 2016
Adform and Deutsche Telekom
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