Best Practices

Ad Effectiveness Library

This library brings together case studies from across Europe to illustrate best practice and showcase the effectiveness of digital advertising for branding campaigns.

comscore-viewability
An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which makes viewability a critical component ...
30 November 2016
comScore: Campaign Viewability Optimisation
publicitas-wp
In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective a...
24 November 2016
Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of ...
comscore-news-uk
Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this – is critically important when evaluati...
23 November 2016
comScore and News UK: The Impact of Advertising on Audience Behaviour
comscore-piece-small
In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital publishers. While...
16 November 2016
comScore and Hearst: Activating inventory to unlock revenue
sublime-club
Challenge and Solution: Target all inclusive and AB+ Families Design and deliver a Skinz campaign the most impactful and non intrusive Skinz...
17 October 2016
Sublime Skinz and ClubMed.us
sublime-gold
Challenge: Position Paco Rabanne Brand within the consumer spirit and develop both branding and image for the Lady Million perfume. Design a...
17 October 2016
Sublime Skinz and Paco Rabanne: Lady Million
sublime-moat
Browse the case study below or click the button to download it:
17 October 2016
Sublime Skinz and Moat: Viewability metrics – US Campaigns
adform case study
An agency that manages the digital advertising strategy of a well known, global supermarket approached Adform for media planning and buying ...
31 August 2016
Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads
gemius
Revolution in Delivering Final and Complete Internet Audience Results. Gemius started to develop Overnight™ methodology back in 2014, comp...
13 June 2016
Gemius Research: gemiusAudience Overnight™
the guardian2
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably The Guardian as the winner of the Best Use of Res...
8 June 2016
The Guardian Research: The Guardian Guide to Context
BBC Research 2
At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. BBC won the Consumer Attitudes and Behaviour category and...
8 June 2016
BBC Research: The Science of Engagement
Audio Mixing Board Sliders
The first study of BVDW for online audio shows the impact of digital audio advertising. Campaign parameters Calendar weeks 19-22 (four weeks...
8 June 2016
BVDW report: Online audio advertising effects study 2015
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