IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

What is IAB Europe?

IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment.
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What is Digital Advertising?

Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs.
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@IABEurope

RT @EstelleReale: @IABEurope publie un livre blanc sur le programmatique mobile https://t.co/GV9Hua81BF via @Offremedia #rtb #pub #mobilema

Our Members

Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.

 

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