IAB Europe News

Winners announced for the sixth edition of IAB Europe’s Research Awards

Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its 2016 Research Awards; Yahoo!, BBC Global News Ltd, IAB UK, Instagram / Facebook, Millward Brown, United Internet Media, comScore and News UK, Gemius and The Guardian.

The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Lisbon (www.interactcongress.eu).

Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2016 winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals. We are pleased to see the quality of entries improving and the number of markets participating increasing.”

IAB Europe’s libraries showcase best practice multi-device research and brand ad effectiveness case studies.

The 2016 winning and highly commended entries are:

Category: Brand Advertising Effectiveness
Organisation Entry title
Winner:

Yahoo!

Return on Inspiration: New World Content Marketing
Highly Commended:

BBC Global News Ltd

The Science of Engagement
Category: Consumer Attitudes and Behaviour
Organisation Entry title
Winner:

BBC Global News Ltd

The Science of Engagement
Category: Consumer Devices
Organisation Entry title
Winner:

IAB UK

Real_Living: How devices compete for attention in the living room
Category: Digital Advertising Formats
Organisation Entry title
Winner:

Instagram / Facebook

The Instagram Effect
Highly Commended:

Millward Brown

AdReaction: Video Creative in a Digital World
Category: Advertising Solutions
Organisation Entry title
Winner:

United Internet Media

Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign
Category: Research and Data Innovation
Organisation Entry title
Winner:

comScore & News UK

Project Footprint – Exploring Consumers’ Online & Offline Behaviours
Category: Audience Measurement
Organisation Entry title
Winner:

Gemius

Overnight™ – Revolution in Delivering Final and Complete Internet Audience Results

Attila Weisz, Business Development Director at Gemius said: We are truly honoured and humbled at Gemius to win this important award for the second time in a row in 2016. It reinforces our strongest commitment to data science lead innovation – of which more products and services will emerge in the very near future, for the benefit of both European and global digital ecosystem.”

Category: Best Use of Research Budget
Organisation Entry title
Winner:

The Guardian

The Guardian Guide to Context

Nick Hiddleston, Research Director Worldwide at ZenithOptimedia was Chairman of the 2016 Jury which and was joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager – Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey.

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