Interactive Advertising Bureau
02 October 2016

IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies

Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a programmatic strategy for publishers, agencies and advertisers.

The infographics will help stakeholders to evaluate whether programmatic is suited to their business and to decide which operational model may be appropriate.

Key considerations for a buy-side programmatic strategy:

Get the slides here.

Key considerations for a sell-side programmatic strategy:

Get the slides here.

iconDownload - 256.97 KB

Our Latest Posts

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram