Programmatic

IAB Europe Infographics: Key considerations for buy-side and sell-side programmatic strategies

Created by the Programmatic Trading Committee, the infographics aim to provide guidance on the key considerations and steps to developing a programmatic strategy for publishers, agencies and advertisers.

The infographics will help stakeholders to evaluate whether programmatic is suited to their business and to decide which operational model may be appropriate.

Key considerations for a buy-side programmatic strategy:

Key considerations for a sell-side programmatic strategy:

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