Privacy & Data Protection

IAB Europe GIG: Working Paper on GDPR Consent

This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of MediaMath.

The purpose of this paper is to explain the definition of consent under the GDPR, and the practical implications of using consent as a legal basis for processing personal data in the online advertising ecosystem. The findings of this working paper have contributed to the  Digital Advertising Consent Mechanism. The working paper considers various aspects of consent, such as the required granularity, how users should be informed, and whether it can be used as a condition for access to websites and/or services.

This is the third in a series of working papers published by IAB Europe’s GDPR Implementation Working Group. IAB Europe’s GDPR Implementation Working Group brings together leading experts from across the digital advertising industry to discuss the European Union’s new data protection law, share best practices, and agree on common interpretations and industry positioning on the most important issues for the digital advertising sector. The GDPR Implementation Working Group is a member-driven forum for discussion and thought leadership, its important contribution to the digital advertising industry’s GDPR compliance efforts is only possible thanks to the work and leadership of its many participating members.

The working paper can be read here or downloaded below.

For more information please contact
Chris Hartsuiker
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