Committees & Task forces

Policy and Regulatory

Policy Committee

Objective: The mission of IAB Europe’s Policy Committee is to shape the EU regulatory environment in a way that supports and encourages the development of digital advertising in Europe. To... more do so, the Policy Committee:
 (1) ensures that Europe’s policy and regulatory environment takes account of the digital advertising sector’s specificities and needs; (2) ensures that the European institutions formally recognise the value of digital advertising; (3) remains a key point of contact for digital advertising self- and co- regulation and the driver of the self- regulatory framework for Online Behavioural Advertising.

Privacy and Data Protection Task Force

Objective: The Task force focuses on four priority issues in its advocacy on the General Data Protection Regulation: the General Data Protection regulation (priority issue), the E-Pri... morevacy Directive (priority issue), IAB Europe’s Self-Regulatory Framework for Online Behavioural Advertising (priority issue); and issues related to the Free Flow of Data Initiative (relevant issue).

Digital Single Market Task Force

Objective: The Task Force focuses on the Commission’s Digital Single Market (DSM) Strategy for Europe, including: the “Follow the Money” approach (priority iss... moreue), new contract rules for the sale of digital content (priority issue), the revision of the Audiovisual Media Services Directive (relevant issue); and the analysis of the role of online platforms (relevant issue). 

Native Advertising and Content Marketing Task Force

Objective: The Task Force will address the business and policy challenges through education and recommendations. The Task Force will aim to educate on and set out recommendations to h... moreelp advertisers, agencies and publishers deliver effective native advertising whilst ensuring transparency is provided to consumers that engage with native advertising. The Task Force reports to both IAB Europe’s Brand Advertising and Policy Committee. 

GDPR Implementation Group

Objective: The GDPR Implementation Group discusses the European Union’s new data protection law, The General Data Protection Regulation (GDPR) – Regulation (EU) 2016/679, and ... moreshares best practices, to agree on common interpretations and positioning on the most important issues stipulated by the law. The output of the working group will be the first European-level normative guidance on how to interpret the GDPR in the online advertising sector. 

Ad Blocking Task Force

Objective: The Ad Blocking Task Force aims to contribute to reducing EU institutional, national government, media and influencer support for ad blocker use by positioning the online ... moreadvertising industry as cognisant of the causes of ad blocking and committed to addressing those causes, and by raising awareness of the potential medium- to longer- term costs for publishers, consumers and ultimately society of pervasive ad blocking. The Task Force drives IAB Europe’s involvement in the Coalition for Better Ads aiming to improve consumer ad experience. The Task Force reports to both IAB Europe’s Brand Advertising and Policy Committee.

Industry Promotion

Brand Advertising Committee

Objective: The Mission of IAB Europe’s Brand Advertising Committee is to drive brand investment into digital by providing Brand Advertisers with a reliable and trusted Brand Adverti... moresing Framework for the converging digital and traditional media environment. This Framework is a set of initiatives which includes the establishment of recommendations for Ad Formats, Metrics and KPIs across Europe and which are compatible with other initiatives around the globe. Chair: Karim Attia (nugg.ad) – Vice-Chair: Christophe Dane (IAB France)

Quality Task Force

Objective: This task force is looking at the different components of quality which combine to create the digital advertising ecosystem and some of the challenges which stakeholders ar... moree currently facing. The group is delivering several initiatives to drive brand advertising investment into digital, including standards, certification and research and education. A pan-European certification framework for viewable ad impressions is currently being worked on as a priority.

Mobile Ad Formats Task Force

Objective: The Mobile Ad Formats Task Force is developing recommendations for mobile advertising which will drive uptake of mobile branding campaigns, including formats which will complement ... morethe PC and Tablet in-page formats already recommended in the Brand Builders package.

Video Ad Formats Task Force

Objective: The Task Force focuses on four specific areas: Ad format recommendations for Video brand advertising, Educational outputs including a white paper to illustrate the video ad... morevertising ecosystem across Europe and a webinar series, Research exploring the effectiveness of digital video brand advertising and an expanding the Library of Ad Effectiveness with video case studies.

Native Advertising and Content Marketing Task Force

Objective: The Task Force will address the business and policy challenges through education and recommendations. The Task Force will aim to educate on and set out recommendations to h... moreelp advertisers, agencies and publishers deliver effective native advertising whilst ensuring transparency is provided to consumers that engage with native advertising. The Task Force reports to both IAB Europe’s Brand Advertising and Policy Committee. 

Programmatic Trading Committee

Objective: The Programmatic Trading Committee is a multi-stakeholder initiative to help Publishers, Agencies and Advertisers increase their understanding of the programmatic ecosystem... more and the impact it is having on digital advertising. The Committee will deliver a comprehensive pan-European programme of educational activities. Chair: Simon Halstead (AOL)  Vice-Chair: Dino Bongartz (The ADEX and BVDW)

Research Committee

Objective: The Research Committee’s main focus is to provide the strategic direction for IAB Europe’s research activities and helps to formulate each research annual plan. IAB... more Europe’s research efforts aim to prove value and growth of the online industry across Europe. This is done by undertaking benchmarking and shared pan-European studies and surveys including the AdEx Benchmark report and further partner reports. Chair: Tim Jones (AOL) – Vice-Chair: Pawel Kolenda (IAB Poland)

AdEx Benchmark Task Force

The AdEx Benchmark Task Force’s main focus is to drive the strategy and development on the annual AdEx Benchmark report and ensure other ad spend reports complement this core product.

Education

Education and Training Committee

Objective: The IAB Europe Education and Training Committee aims to help improve the quality and scope of online advertising training in Europe and encourage uniformly high standards ... moreacross the region, notably by supporting education and training programmes run and developed by the national IABs and the IAB Europe corporate members, and thus to contribute to a more thriving digital advertising market. Chair: Neslihan Olcay (Maxus Global) 

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