Training Resources

IAB Europe Webinar Recording: Digital Transformation – the what, the why, the how

This webinar aimed to answer three vital questions tied to digital transformation: what it is, why it is important, and how it can be achieved. With high-calibre speakers from across Europe, discussing not only the theoretical dimension, but exemplifying it with concrete case-studies, this webinar promises to deliver vital insight into what is becoming a necessity for companies and organisations regardless of their business focus.

Watch the recording of this webinar below:

Speakers:

Moderator and Panelist  
Neslihan Olcay, Chief Executive Officer, Wavemaker Turkey and Chair of the IAB Europe Education & Training Committee

Neslihan Olcay was named as the CEO of WAVEMAKER Turkey in October 2017. She has also been the Chief Digital Development Officer of GroupM Turkey since January 2016, working alongside her duties at WAVEMAKER. She is also responsible from AdvantageM, GroupM’s talent development academy and the digital transformation programme. Neslihan is an active member of the media and advertising community in Turkey. She is one of the founding members of IAB Turkey was named as the chair of IAB Europe Education & Training Committee in May 2017.

Presenter and Panelist

Jeanette Duvebrant, Engagement Lead, Northern Europe – Google Digital Academy, Google

Jeanette joined Google in 2006. In 2008 she started and built the Google Agency business team in Sweden which she continued to lead until end of 2016. Back from parental leave in 2017 she joined the Google Digital Academy team leading external education for Nordics and Benelux. Jeanette has a MSc in Business & Economics from Stockholm University.

Case study
Ilse Vandevyvere, Head of B2C Marketing Design, Proximus

Business engineer by education, passionate about customers by nature. Engaged in several commercial roles in business development, sales, marketing during the last 10 years. Recently jumped on the digital speedboat with the ambition to steer Proximus towards digital transformation and success. Always open for inspiring chats on EQ, travelling and resilience.

Christophe Glorieux, Managing Partner – Founder, Digipolitans 

Christophe is a respected executive with almost 20 years expertise in transforming bricks and mortar companies into agile omnichannel marketplaces.

Presenter and Panelist  
Jonathan Robertshaw, Head of Strategy – Online and Technology, BBC

Experienced digital strategist and innovator, with proven track record in leading thinking and working with Executive stakeholders at a world class media and digital technology organisation. I have a portfolio skill set in digital and media strategy, digital innovation, horizon scanning, operations and delivery, and business change. With experience of working with public service, commercial and third sector organisations at a senior level; and of working with international partners in Africa and Asia.

Presenter and Panelist
Ioana Anescu, Managing Director, IAB Romania

I’m a 100% active, enthusiast and optimist online & communication passionate!  For 9 years I’ve been involved in the development of IAB Romania – the association of digital marketing industry in Romania, in contact with all the major players and initiatives of the Romanian online advertising market. I’ve set up educational projects and activities (IAB Academy, Digital Dialogues, IAB Breakfasts). In 2013, and in 2017 I’ve been elected as Board Member of IAB Europe, to represent Romania. 

Case study

Robert Anghel, Daily Banking Tribe Leader, ING Bank Romania

Robert has over 14 years of digital background, out of which, 6 years of banking industry. With extensive professional experience in commerce and telecom, Robert started working within ING in 2012, and now he overlooks the bank’s strategy in the daily banking sector. As such, Robert is in charge directly with the development of the customer acquisition strategy, the increase in (digital) payments and customer tenure. ING is the best developed bank in Romania from the digital point of view.

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