IAB Spain is the representative and main developer of the Digital Advertising industry in Spain.
IAB Spain integrates all the different players in the digital sector including Media and Creative agencies, publishers, search engines, affiliation networks, consultant, Digital Signage, Mobile Marketing, Ad Networks, Portals, Video/Smart TV, advertisers, email marketing and technology providers.
The main mission of IAB Spain is promoting the growth of the online advertising investment, standardizing, regularizing, teaching, encouraging and leading the digital industry best practices in Spain and being the representative voice of the digital industry in legal, political and government affairs.
Committes are the main muscle of the Association. Members participate actively to launch useful tools to the market, such as white papers, studies, guides, events proposals, lobbying, etc. They create, standardize and promote the digital industry.
IAB Spain currently manages 19 different committees:
Committees meet every eight weeks for working plan updates and preparing materials to produce the information.
To spread the importance of the interactive advertising sector, IAB Spain sponsors a series of marketing and advertising events. We seek agreements that will promote digital advertising and generate positive PR.
IAB Spain currently sponsors:
Inspirational Awards: Awards for the best interactive campaigns coinciding with the Inspirational festival. These awards recognize the quality of the projects, and may be granted to persons, campaigns, projects and/or companies that the Jury consider inspirational for the online advertising industry. The main goal is to discover and show new paths and trends rather than review projects already covered by other Festivals.
Interactive Investment Report: This report has become the main tool to measure the growth of the digital sector. It is issued twice a year in cooperation with PwC. Through this report IAB Spain has achieved one of its main goals – to be the ‘official’ source of information of the digital sector. As a result Infoadex, the main source of the advertising sector in Spain uses the data provided on the digital media.
Who is Who: Updated annually, is a database with all the details of the professionals involved in the interactive advertising and marketing in Spain.
President: Beatriz Medina
Managing Director: Antonio Traugott (firstname.lastname@example.org)
Marketing & Research Director: Belén Acebes (email@example.com)
Marketing & Research: Coral Mozas (firstname.lastname@example.org)
Mobile & New Media: Paco Anes (email@example.com)
Legal & Public Affairs: Paula Ortiz (firstname.lastname@example.org)
Event & Education Director: Jorge De Blas (email@example.com)
Event & Education: Vicente Femenía (firstname.lastname@example.org)
Comunication and Social Media: María Torres (email@example.com)
Comunication and Social Media: Ignacio Lapastora (Ignacio@iabspain.net)
Financial Department: Cristina Rodríguez (firstname.lastname@example.org)
Tel: +34 91 402 76 99