Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

This webinar provided insights into the results of two of the studies commissioned by IAB Europe to explore data-driven advertising’s co...
16 November 2017
IAB EU Webinar recording: Digital Advertising in European Media Ecosystem & Economy
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidanc...
9 November 2017
IAB Europe Virtual Programmatic Day 2017 Roundup
What is the future of media currencies? GfK, in association with IAB Europe, held a closed roundtable discussion to debate this challenging...
8 November 2017
Member White Paper: GfK in association with IAB Europe – Future of Media Currencies
The aim  of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, c...
31 October 2017
IAB Europe Transparency Guide
An in-depth study by GfK, based on online surveys with over 11,000 internet users, explored the types of content consumers access online, ...
23 October 2017
IAB Europe Webinar Recording: Data-Driven Advertising – Europe Online: An Experience Driven b...
This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research ...
19 October 2017
IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 20% and programmatic video by ...
14 October 2017
What is driving digital video advertising adoption – latest IAB Europe survey
After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for breaching the new data...
12 October 2017
IAB Europe Webinar Recording: What does GDPR compliance mean and how to get started?
When header bidding started to gain momentum in 2015, it promised publishers the ability to sell every impression at its true market value. ...
11 October 2017
Member White Paper: AppNexus – Header Bidding: The next evolution
What is the International IAB/ABC Spiders & Robots list? The IAB (Internet Advertising Bureau) US and ABC UK global list for ad and sit...
25 September 2017
International IAB/ABC Spiders & Robots list: How to stop non-human activity that inflate a...
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?