Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social media and...
17 April 2019
Member white paper: From Viral to Tribal: The Next Frontier of Publishing
In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on GDPR, aiming to not only provide a bett...
17 April 2019
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.
Integral Ad Science has just launched the H2 2018 UK Media Quality Report, a report providing the latest benchmarks for viewability, time-i...
15 April 2019
Member report: Integral Ad Science UK, France, and Germany Media Quality Report
  Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the IAB Europe Education &...
10 April 2019
IAB Europe White Paper: Blockchain Demystified
This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Ads...
9 April 2019
Member report: IAB Ireland PwC Online Adspend Report 2018
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL with a g...
26 March 2019
Member report: 2018 Turkey Ad Spend
This article was originally published here New research from Boston Consulting Group (BCG), commissioned by Google, found that best-in-class...
20 February 2019
Member research: Driving strong business growth through data-driven marketing transformation
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital research projects that are...
13 February 2019
IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entri...
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital advertising campaigns ...
13 February 2019
IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – H...
This white paper was originally published here. The paper looks at how broadcasters and pay TV operators have embraced automated technology...
12 February 2019
Member white paper: Cracking the Programmatic Conundrum
by Jordan Wisbey, Head of Native, Verizon Media The future Trends suggest native advertising will make up a whopping 52% of all display ad s...
7 December 2018
Member infographic: Redefining the value of native advertising
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?