Research & Thought Leadership


IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

IAB Europe revealed the AdEx Benchmark 2018 study results at its annual Interact conference today in Warsaw. The results show that digital a...
4 June 2019
AdEx Benchmark 2018 study
IAB Europe would like to invite you to take part in the industry benchmark survey on the development of programmatic in Europe – Att...
23 May 2019
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and though...
13 May 2019
Event Recording: Virtual Programmatic Day H1 2019
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for version 2.0 of ...
8 May 2019
IAB Europe Webinar Recording: TCF v2.0 – The full overview for CMPs and Vendors
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social media and...
17 April 2019
Member white paper: From Viral to Tribal: The Next Frontier of Publishing
In this webinar, IAB Europe’s Education and Training Committee member iubenda lead a discussion on GDPR, aiming to not only provide a bett...
17 April 2019
IAB Europe Webinar Recording: GDPR One Year On. Lessons Learned.
Integral Ad Science has just launched the H2 2018 UK Media Quality Report, a report providing the latest benchmarks for viewability, time-i...
15 April 2019
Member report: Integral Ad Science UK, France, and Germany Media Quality Report
  Tapping the expertise of leaders in the industry from a wide range of organisations, under the guidance of the IAB Europe Education &...
10 April 2019
IAB Europe White Paper: Blockchain Demystified
This article was originally published here. Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Ads...
9 April 2019
Member report: IAB Ireland PwC Online Adspend Report 2018
This article was originally published here. According to IAB Turkey AdEx-TR 2018 Report digital ad revenues reached 2,47 billion TL with a g...
26 March 2019
Member report: 2018 Turkey Ad Spend
This article was originally published here New research from Boston Consulting Group (BCG), commissioned by Google, found that best-in-class...
20 February 2019
Member research: Driving strong business growth through data-driven marketing transformation

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