Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012 The AdEx Benchmark study is the definitive g...
23 May 2018
AdEx Benchmark 2017 Study
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
21 May 2018
GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and th...
Speakers from trailblazing companies in the field of blockchain as well as adopters of these solutions took part in a session designed to be...
23 April 2018
IAB Europe webinar recording: Blockchain and its impact on the digital advertising ecosystem
The first Virtual Programmatic Day in 2018 took place on 19 April. Key numbers: 18 speakers from 7 markets covered 3 topics over 2 hours Th...
19 April 2018
IAB Europe Virtual Programmatic Day H1 2018 Roundup
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
IAB Europe is collaborating with Xaxis to dispel the myths of Artificial Intelligence and provide a realistic view of how it is really being...
20 March 2018
Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of...
Watch this webinar recording to gain insight into the “Building better ad experience for users to sustain the free & open web” which...
20 March 2018
IAB Europe Webinar Recording: Google’s initiatives to support the Coalition’s Better Ads St...
Watch this webinar recording in which we explored the transparency and trust challenges in the digital advertising supply chain and industr...
15 March 2018
IAB Europe Webinar Recording: Building Transparency and Trust in the Digital Advertising Supply...
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with certain brands. To add, the h...
8 March 2018
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
All digital advertising categories experienced growth up to Q3 2017 in Poland.  Find out more at: https://iabadex.pl
28 February 2018
Member report: IAB Poland – Digital Ad Spend report Q3 2017
Digital advertising grew by 8% in Germany in 2017 and a growth rate of 10% is expected for 2018. The digital advertising market is growing s...
27 February 2018
Member report: OVK/BVDW – Digital Ad Spend in Germany 2017
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital ou...
23 February 2018
OMD Turkey for Hewlett Packard
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