Research & Thought Leadership

Resources

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies a...
17 February 2017
Member report – IAB Netherlands & DDMA – Report on Paid Search Advertising
The French 2016 Digital Ad Spend Report developed by SRI, PwC and UDECAM can be browsed or downloaded below:  
16 February 2017
Digital Ad Spend: France 2016 Digital Ad Spend Report – SRI, PwC and UDECAM
You can watch the recording of the first webinar entitled The Native Advertising & Content Marketing landscape in Europe below. This web...
16 February 2017
IAB Europe Webinar Recording: The Native Advertising & Content Marketing landscape in Euro...
While you were out looking for the perfect gift for that special someone, AdRoll EMEA took the time to put together an infographic on 11 In...
13 February 2017
Member infographic – AdRoll – 11 Insights You’ll Love This Valentine’s Day
Each year GroupM publishes its overview of the state of digital marketing and its implications for advertisers titled Interaction. In 2017 i...
10 February 2017
Member report – GroupM – Interaction 2017 Preview
You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising bel...
8 February 2017
IAB Europe Webinar Recording: Building more Meaningful Consumer Relationships with Online Nativ...
The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and digital video. Wh...
6 February 2017
Member report – Videology – EMEA Video Benchmarks 2016
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte...
26 January 2017
Member report – IAB Netherlands – Report on Digital Marketing Innovation
The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of ...
25 January 2017
Meetrics report: International Q4/2016 Viewability Benchmarks
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulato...
23 January 2017
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve...
In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ or future plans fo...
20 January 2017
comScore report: 3 digital categories to watch at the start of 2017
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its abil...
16 January 2017
Value of Advertising Infographic: The economic contribution of advertising in Europe
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