Research & Thought Leadership

Programmatic

Two thirds of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €12bn according to IAB Europe’s 2017Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; theIAB Europe Attitudes to Programmatic Advertising researchshows that almost everybody in the industry is now deploying some form of programmatic advertising. 

The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisersto  increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.  The Committee is delivering a comprehensive pan-European programme of educational outputs. 

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, Oath Ad PlatformsVerizon Media
Vice-ChairPierre Gauthier, IAB France Board Member and Director, International Development, Dr. Banner 

For more information please contact
Marie-Clare Puffett
The Xaxis (in association with IAB Europe) Programmatic Audio Advertising Report highlights that the future of programmatic audio advertisin...
16 July 2019
Xaxis and IAB Europe Programmatic Audio Advertising Report
IAB Europe would like to invite you to take part in the industry benchmark survey on the development of programmatic in Europe – Att...
23 May 2019
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and though...
13 May 2019
Event Recording: Virtual Programmatic Day H1 2019
Now in its third year, the 2018 Attitudes to Digital Video Advertising report highlights that digital video is now an integral part of marke...
17 April 2019
IAB Europe Report: Attitudes to Digital Video Advertising
IAB Europe is collaborating with Xaxis to understand the adoption and development of Programmatic Audio Advertising in Europe. The deadline ...
16 April 2019
Xaxis and IAB Europe Programmatic Audio Survey – Take part for the opportunity to win an ...
IAB Europe Virtual Programmatic Day Agenda H1 2019The Virtual Programmatic Day brings together industry experts and thought-leaders to explo...
6 March 2019
IAB Europe Virtual Programmatic Day H1 2019 – Thursday 9 May 2019
IAB Europe has today launched a white paper to provide an overview of the status, key opportunities and challenges in connected TV advertisi...
6 December 2018
IAB Europe White Paper: Connected TV
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising as ...
26 November 2018
IAB Europe White Paper: Programmatic Native Advertising
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barrier...
22 November 2018
Event recording: IAB Europe Virtual Programmatic Day H2 2018 
The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater control, access...
12 September 2018
IAB Europe Report: Attitudes to Programmatic Advertising 2018
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display adverti...
12 September 2018
IAB Europe Report: European Programmatic Market Sizing 2017
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, co...
31 August 2018
IAB Europe Transparency Guide
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