Research & Thought Leadership

Programmatic

Half of European display ad revenue is now traded programmatically and programmatic in Europe has reached a market value of more than €8bn according to IAB Europe’s 2016 Programmatic Market Sizing study. Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building on its potential for value creation; the IAB Europe Attitudes to Programmatic Advertising research shows that almost everybody in the industry is now deploying some form of programmatic advertising.

The IAB Europe Programmatic Trading Committee is a multi-stakeholder initiative between publishers, technology platforms, agencies and advertisers to  increase their understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.  The Committee is delivering a comprehensive pan-European programme of educational activities. Find out more about the committee here.

Programmatic Trading Committee leadership:
Chair: Simon Halstead, Head of Open Demand, International, Oath
Vice-Chair: Dino Bongartz, BVDW (IAB Germany) and The ADEX

For more information please contact
Marie-Clare Puffett
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath is collaborating with IAB Euro...
14 August 2018
Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in...
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growt...
26 July 2018
IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and ...
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe Report: Using Data Effectively in Programmatic V2.0 (GDPR Update)
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
18 June 2018
IAB Europe webinar recording: Attitudes to Digital Video Advertising
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Program...
7 June 2018
IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment...
IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate ...
6 June 2018
IAB Europe Report: Digital Brand Advertising and Measurement 2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
21 May 2018
GDPR impact on Programmatic Trading blog series: Approaches to preparing for GDPR and th...
The first Virtual Programmatic Day in 2018 took place on 19 April. Key numbers: 18 speakers from 7 markets covered 3 topics over 2 hours Th...
19 April 2018
IAB Europe Virtual Programmatic Day H1 2018 Roundup
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
13 April 2018
GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Conse...
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB Eur...
23 March 2018
IAB Europe Report: Attitudes to Digital Video Advertising
IAB Europe is collaborating with Xaxis to dispel the myths of Artificial Intelligence and provide a realistic view of how it is really being...
20 March 2018
Xaxis in association with IAB Europe – Survey: Understanding the current and future impact of...
  You can watch the recording of this event here. Following the success of the first Virtual Programmatic Day in 2017, IAB Europe will ...
6 February 2018
IAB Europe Virtual Programmatic Day H1 2018, Thursday 19 April 2018
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