Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched when “out & about” compared to just 47% ...
29 June 2016
IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market
27 June 2016
Interact 2016 Workshop – Simon Gosling (Happy Finish) – Experiment Virtual Reality
27 June 2016
Interact 2016 Keynote – Salvatore Bruno (MassMotionMedia) – 5 Hot Topics About Vide...
27 June 2016
Interact 2016 Keynote – Emil Pawlowski & Vesna Gordon (Gemius) – Data Science ...
 
27 June 2016
Interact 2016 Keynote – Dave Hendricks (Livelntent, Inc) – Is it the end of Freemiu...
27 June 2016
Interact 2016 Keynote – Mascha Driessen (Microsoft) – From searches to searchers: t...
27 June 2016
Interact 2016 Keynote – Caroline Hugonenc (Teads) – Using Mobile as a Compass to Re...
27 June 2016
Interact 2016 Keynote – Haymi Behar (Dogan TV Holding) – Video Monetization in the ...
27 June 2016
Interact 2016 Keynote – Rags Gupta (Ooyala) – The Swinging Pendulum: Buyers, Seller...
27 June 2016
Interact 2016 Keynote – Andrew Buckman (OpenX) – The Economic Argument for Quality ...
 
27 June 2016
Interact 2016 Keynote – Paul Barford (comScore) – Invalid Traffic & Viewabilit...
The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. With mil...
22 June 2016
comScore report: Video serves a Social Media ace for Roland-Garros content
Page 5 of 1012345678910
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?