Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

Join Criteo and IAB Europe as we look into the current landscape of cross-channel measurement, examine attribution methodologies when measur...
3 October 2018
Member webinar recording: How Cross-Device Measurement Actually Works – And Why You Need ...
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digi...
1 October 2018
IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework – A co...
This is the first of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research p...
27 September 2018
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cro...
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which IAB Europe participated ...
26 September 2018
IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation
The IAB Europe Attitudes to Programmatic Advertising Report shows that advertisers continue to demand transparency, greater control, access...
12 September 2018
IAB Europe Report: Attitudes to Programmatic Advertising 2018
The European Programmatic Market Sizing Report produced in collaboration with IHS Markit reveals that the total programmatic display adverti...
12 September 2018
IAB Europe Report: European Programmatic Market Sizing 2017
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Bru...
11 September 2018
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to underta...
Watch this recording in which we share and explore the findings of the latest IAB Europe Digital Brand Advertising and Measurement Report. T...
7 September 2018
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased thi...
4 September 2018
IAB Europe White Paper: Digital Advertising Effectiveness
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, co...
31 August 2018
IAB Europe Transparency Guide
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such as open auction, gu...
28 August 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics
The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and a...
21 August 2018
The IAB Europe Transparency & Consent Framework: Vendors Factsheet
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?