Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Marie-Clare Puffett
The European Authority (the operating division of the European Viewability Initiative, resourced by IAB Europe and EACA) recently published...
23 November 2018
IAB Europe Webinar: European Viewability Initiative for publishers – Monday 10 December a...
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video by ...
23 November 2018
IAB Europe Survey: What is driving digital video advertising adoption
The Virtual Programmatic Day H2 2018 brought together industry experts and thought-leaders to explore the latest trends, drivers and barrier...
22 November 2018
Event recording: IAB Europe Virtual Programmatic Day H2 2018 
The first edition of the IAB Europe Human Capital in the Digital Environment Report highlights a series of findings which come to support th...
21 November 2018
IAB Europe Report: Human Capital in the Digital Environment 2018
The AdEx Benchmark H1 2018 Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share of digital ad spend. T...
12 November 2018
AdEx Benchmark H1 2018 Study
This study, which has been carried out annually by IAB Spain since 2002, has as its main objective to provide the digital advertising indust...
8 November 2018
Member report: IAB Spain Digital Ad Spend 2017
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
5 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As is...
29 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As it is u...
23 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
This is the second of two webinars showcasing the winners of the IAB Europe 2018 Research Awards which recognise and celebrate the research ...
18 October 2018
IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Plan...
While consumers have been quick to grasp all viewing options in the new living room the advertising business has been much slower to do so. ...
16 October 2018
Member report: A Buyer’s Guide to the New Living Room
A large share of online advertising is sold via programmatic exchanges in the Netherlands. Due to the GDPR implementation in May 2018 and it...
15 October 2018
Member report: IAB Netherlands – Deloitte Programmatic Advertising 2018
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