Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

For more information please contact
Marie-Clare Puffett
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy to drive brand investment into digital adver...
11 February 2015
IAB Europe White Paper: Viewable Impressions
The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and uptake within today’s current me...
8 February 2015
IAB Europe Report: European Agency Snapshot Study
Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report for the first half of 2014 shows that online ad revenues...
20 November 2014
Online Ad Spend Studies from local IABs
This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital invest...
8 October 2014
IAB Europe Report: Brand advertisers’ priorities for digital measurement
IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the state of the ...
8 October 2014
IAB Europe Report: European Online Advertising Spend 2014
The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please also see the 2...
20 September 2014
IAB Europe Report: European Programmatic Market Sizing 2013
The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has collaborated with IAB Europe, ...
20 September 2014
The Consumer Barometer tool
The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of a campaign to educate the digital advertisi...
11 July 2014
IAB Europe White Paper: Introduction to Programmatic Trading
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. Industry stakeholders state...
19 June 2014
IAB Europe Report: Priorities for Digital Measurement
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to adv...
8 April 2014
IAB Europe Brand Builders Executive Summary
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what mark...
8 January 2014
Millward Brown Research: AdReaction Video Creative in a Digital World
The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 to €2.08bn in 2013. Please also see the 2...
30 September 2013
IAB Europe Report: European Programmatic Market Sizing 2013
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