Research & Thought Leadership

IAB Europe’s research and thought leadership work aims to provide stakeholder perspectives and expert analysis on current industry trends and discussions.

The resources in this section include IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of topics including advertising spend, consumer attitudes, media consumption, brand advertising, measurement, viewability, programmatic, mobile and video.

 

In cooperation with the relevant market partners, BVDW (IAB Germany) has collected market figures for net advertising revenues generated via...
29 August 2016
BVDW report: Programmatic Advertising Revenue Germany 2016/02
The eyes of the world are once again focused on Brazil, as the country plays host to the biggest global sporting event, the Olympic Games. F...
19 August 2016
comScore report: Olympics: Instagram takes gold medal for engagement in Rio 2016
The search for information and news around the UK’s historic referendum on the EU membership had a dramatic impact on digital behaviour. K...
4 August 2016
comScore report: Brexit: 4 ways the EU referendum influenced internet consumption
Below you can find a list of recordings for all 2016 webinars hosted by IAB Europe. This list will be updated regularly. Library of Programm...
18 July 2016
2016 IAB Europe Webinar Recordings
The global advertising landscape continues to evolve as investment shifts to digital across various devices and channels. This change in dir...
8 July 2016
Nielsen report: Digital Ad Ratings™ Global Benchmark and Findings
The majority of Europeans own a smartphone, making the platform a key consideration for any industry. How can retailers best leverage consum...
7 July 2016
comScore report: Mobile App vs Browser: why retailers shouldn’t ignore their mobile browser e...
Working with eye square, Teads used eye-tracking software to analyse some of the biggest mobile video formats in the market at the moment, ...
7 July 2016
Teads report: The impact of premium editorial context on mobile video ad performance
The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s market value of €36.4...
4 July 2016
IAB Europe report: AdEx Benchmark 2015 – the definitive guide to Europe’s online advert...
3 in 4 Irish Adults (16 +) have viewed VOD in the first 6 months 63% of VOD viewers watched when “out & about” compared to just 47% ...
29 June 2016
IAB Ireland & Nielsen report: Video on Demand (VOD) viewing is entrenched in the market
27 June 2016
Interact 2016 Workshop – Simon Gosling (Happy Finish) – Experiment Virtual Reality
27 June 2016
Interact 2016 Keynote – Salvatore Bruno (MassMotionMedia) – 5 Hot Topics About Vide...
27 June 2016
Interact 2016 Keynote – Emil Pawlowski & Vesna Gordon (Gemius) – Data Science ...
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