One of IAB Europe’s missions is to help member companies and the digital advertising industry interpret and comply with EU rules on data protection and privacy, notably the General Data Protection Regulation (GDPR) – a new EU data protection regulation (EU 2016/679) that comes into effect on 25th May 2018.
IAB Europe’s GDPR Implementation Group (GIG) is an assembled group of parties from both the supply and demand side of the online advertising ecosystem brought together to work collectively on guidance and solutions to GDPR. This group of leading legal and technical experts from across the online advertising industry are working collectively to share best practices, agree on common interpretations and positioning on key issues, and socialise with external stakeholders, including European and national regulators.
In November 2017, IAB Europe and a cross-section of the publishing and advertising industry, announced a new Transparency & Consent Framework to help publishers, advertisers and technology companies comply with key elements of the GDPR. The Framework will give the publishing and advertising industries a common language with which to communicate consumer consent for the delivery of relevant online advertising and content.
To learn more about IAB Europe’s Transparency & Consent Framework, visit http://advertisingconsent.eu/