Policy

This working paper has been prepared by the Members of IAB Europe’s GDPR Implementation Working Group (GIG), under the leadership of ...
20 July 2017
GIG: Working Paper on the Definition of Personal Data
Summary The ePrivacy Regulation doubles down on the approach that has irritated internet users with ubiquitous consent banners and other for...
13 July 2017
IAB Europe position paper: Position on the proposal for an ePrivacy Regulation
The GDPR Compliance Primer has been prepared by the members of the IAB Europe GDPR Implementation Working Group, under the leadership of Imp...
14 June 2017
IAB Europe’s GDPR Compliance Primer
Starting tomorrow, the Maltese Council Presidency and the European Commission will hold the EU’s annual  Digital Assembly in Valetta.  I...
14 June 2017
E-Privacy and Europe’s stop-go approach to digital transformation
In spite of all good intentions, the proposed ePrivacy Regulation (ePR) currently being discussed in the European Parliament will irrevocabl...
12 June 2017
How to fix the ePrivacy Regulation
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal fo...
10 January 2017
IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), ad...
9 January 2017
European publishers, the digital advertising industry and direct marketers have expressed serio...
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today called on...
23 November 2016
European publishers urge European Commission to recognise importance of digital advertising in ...
This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over Online Behavioural A...
14 November 2016
IAB Europe Ad Marker Implementation Guidelines for Video
This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to suppor...
25 July 2016
The WP29 will become the EDPB – but what does that mean?
Brussels, 5 July 2016 – The tech and telecom industries call for the e-Privacy Directive to be repealed. We believe that simplifying and s...
5 July 2016
Joint Industry Statement: Empowering trust and innovation by repealing the e-Privacy Directive
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