Education

Education Programme

With online advertising growing in leaps and bounds in recent years, it is imperious that the shortage of digital skills be addressed as a matter of urgency. The growth of the industry creates jobs whose requirements in terms of skillsets need to be covered by a robust and comprehensive pan-European education programme.

As the voice of the European online industry, IAB Europe aims to support national education initiatives launched by its member IABs. 2015 has seen IAB Europe take concrete steps to also develop a more well-rounded Education Programme of its own, and thus spearhead training efforts across Europe. Filling vacancies in the online advertising industry with tech-savvy individuals whose digital acumen will prove to be the driving force behind flourishing markets is one of IAB Europe’s main long-term goals.

Further to this aim, in 2016 the IAB Europe Education & Committee (ETC) was created. The ETC aims to bridge the gap between national IABs and private training centres. In doing so, IAB Europe and its members will help raise digital skills in Europe and thus contribute to a more thriving market for all parties involved. Another chief objective of this Committee is to support training endeavours led by national IABs and lay the groundwork for economies of scale in this field across Europe.

For more information please contact Alex Macarescu (macarescu@iabeurope.eu).

2953

The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such as open auction, gu...
28 August 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the en...
21 August 2018
Member blog: Digital Out of Home and OMD campaign for HP
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changin...
23 July 2018
IAB Europe White Paper: Using Data Effectively in Programmatic V2.0 (GDPR Update)
  This 50-minute webinar took a look at two exciting technologies which are transforming the face of advertising today: digital audio a...
19 July 2018
IAB Europe webinar recording: Digital Audio & Digital Out of Home
Developed under the guidance of the IAB Europe Education & Training Committe in concert with the IAB Europe Research Committee, this sur...
11 July 2018
IAB Europe Survey: Human Capital in the Digital Environment 2018
In association with IAB Europe, Xaxis conducted a pan-European survey to understand the current and future impact of Artificial Intelligence...
11 July 2018
Xaxis in association with IAB Europe Report: Artificial Intelligence: myth vs. reality in the d...
Business coach, consultant. Associated with digital marketing for 19 years. She gained her professional experience in Grupa Onet-RAS Polska,...
8 July 2018
Monika Bartold – Certified DIMAQ Trainer
Watch the recording below to gain insight into the results of the AdEx Benchmark 2017 report, the definitive guide to the state of the Europ...
4 July 2018
IAB Europe webinar recording: European Digital Advertising Spend 2017
A graduate of the Warsaw School of Economics in the field of Management and Marketing, with the specialization in Marketing Research. She jo...
2 July 2018
Agnieszka Parfienowicz – Certified DIMAQ Trainer
This 50-minute webinar takes a look at two exciting technologies which are transforming the face of advertising today: digital audio and DOO...
28 June 2018
IAB Europe Webinar: Digital Audio & Digital Out of Home – 18 July 11:00AM CEST // 10...
  IAB Europe, in collaboration with IHS Markit, presents the AdEx Benchmark 2017 Report – the definitive guide to the state of the Eu...
28 June 2018
IAB Europe Report: AdEx Benchmark 2017 (digital ad spend in Europe)
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experien...
27 June 2018
Member blog: How the industry is using KPIs and what needs to change
Page 2 of 812345678
X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?