Blog

Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a good number of European pub...
3 November 2016
High stakes for European media and digital advertising as Brussels turns to ePrivacy
This is a three-part blog series: ‘The What’ – What is a data strategy & why do you need one? ‘The Why’ – Solving b...
2 November 2016
Member blog – Turn – Part 1: ‘The What’ – What is a data strategy & ...
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total programmati...
22 September 2016
Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake of programmatic, this is crea...
4 August 2016
Member blog – PulsePoint – The Shifting Programmatic Landscape in Europe
Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular ...
25 July 2016
Member blog – Adform – Adform Helping IAB and the EU Drive Industry-Wide Brand Safe...
The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have made their...
13 July 2016
Member blog – The ADEX / BVDW – Future of Data for Programmatic – key to smart bu...
Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web browser in 1995, t...
7 July 2016
Member blog – Improve Digital – From phone to VR to smart TV: a holistic mobile ad ...
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I made a year prior at IAB Eur...
17 June 2016
Member blog – AppNexus – Differentiation and Programmable Marketing
There’s a lot of confusion about what full programmatic TV will bring. Let’s get clear before taking a peak into the future Last...
13 June 2016
Member blog – Improve Digital – TV and Online Video
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent of ...
7 June 2016
Striking a DEAL is not illegal in the EU!
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own data m...
31 May 2016
Member blog – nugg.ad – Data meets Creativity: The rise and challenge of audience-...
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? It seems like every digital mar...
10 May 2016
Member blog – GfK – Developing programmatic strategies: the American and European a...
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