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Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web browser in 1995, t...
7 July 2016
Member blog – Improve Digital – From phone to VR to smart TV: a holistic mobile ad ...
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I made a year prior at IAB Eur...
17 June 2016
Member blog – AppNexus – Differentiation and Programmable Marketing
There’s a lot of confusion about what full programmatic TV will bring. Let’s get clear before taking a peak into the future Last...
13 June 2016
Member blog – Improve Digital – TV and Online Video
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent of ...
7 June 2016
Striking a DEAL is not illegal in the EU!
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own data m...
31 May 2016
Member blog – nugg.ad – Data meets Creativity: The rise and challenge of audience-...
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? It seems like every digital mar...
10 May 2016
Member blog – GfK – Developing programmatic strategies: the American and European a...
Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being done to ...
4 May 2016
Member blog – Google – Building momentum against ad fraud
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up to the free n...
9 March 2016
A ‘DEAL’ for publishers to engage users on Ad blocking
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lo...
3 March 2016
Programmatic Future Trends Series: Programmatic in the mainstream and the incorporation of prog...
This is the third instalment of our blog series “European Education in figures – a broad overview of 2015 and plans for 2016 at Nati...
3 March 2016
European Education in figures – a broad overview of 2015 and plans for 2016 at National I...
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lo...
25 February 2016
Programmatic Future Trends Series: How will the skills shortage develop in 2016
Read Part 1 of this article here. Over 50% of IABs employ regular assessment procedures for their courses and trainers. This is one of the ...
24 February 2016
European Education in figures – a broad overview of 2015 and plans for 2016 at National I...
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