Blog

Stevan Randjelovic; Brand Safety Manager, GroupM EMEA Press headlines about inappropriate brand adjacencies, fraud cases and low viewability...
26 November 2018
Member blog: What is quality media and why is it important?
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to meet...
21 November 2018
The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at the findings of the rece...
21 November 2018
Member blog: Capital Communication
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the main conclusions I d...
20 November 2018
Member blog: Digital Measurement: An Underutilised Growth Enabler
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in a w...
19 November 2018
Member blog: Digital Business Transformation
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 sur...
8 November 2018
Member blog: Understanding the needs of brands when it comes to programmatic
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
5 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As is...
29 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As it is u...
23 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and bronze in Social Media categ...
17 October 2018
Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-ma...
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, think of me, if you will, as ...
1 October 2018
Digital Transformation: a journey rather than a destination
By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ...
18 September 2018
Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?
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