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2015 has been a turning point for Digital Education at IAB Europe. We’re on a mission to help grow the Digital Advertising industry at Eur...
22 February 2016
European Education in figures – a broad overview of 2015 and plans for 2016 at National I...
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lo...
18 February 2016
Programmatic Future Trends Series: Is 2016 the year of effective cross-device marketing
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in Lond...
11 February 2016
Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks
 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services...
10 February 2016
Member blog – Google – How we fought bad ads in 2015
As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side...
19 November 2015
The changing role of programmatic in Europe, a publisher perspective
As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in t...
12 November 2015
The changing role of programmatic in Europe, a buy-side perspective
This blog introduces six new formats that have been developed in response to the rise of ad blocking. By Cristina Lezcano Molgaard, Marketi...
6 November 2015
Member blog – Adform – Introducing six new consumer-friendly formats in response to...
This blog reviews the programmatic market today and how it compares to other revolutionary technologies throughout history. By David Frew, ...
23 October 2015
Programmatic: The Unstoppable Revolution
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