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The latest AdEx Benchmark report published by IAB Europe shows that in 2016 online advertising spending across Europe reached a new high of ...
6 July 2017
Online advertising spend across Europe shows strong growth for another year considerably above ...
In a legislative discussion that already has an aura of déjà vu coming so soon after four years of discussion on the General Data Protecti...
29 June 2017
Proposed ePrivacy Regulation: An Internet without data flows?
It’s arguable that the key factor in the downfall of Flash has been the meteoric rise of mobile video. With UK consumers now spending near...
15 June 2017
HTML5, the new Ad Portfolio, and the future of video
Starting tomorrow, the Maltese Council Presidency and the European Commission will hold the EU’s annual  Digital Assembly in Valetta.  I...
14 June 2017
E-Privacy and Europe’s stop-go approach to digital transformation
In spite of all good intentions, the proposed ePrivacy Regulation (ePR) currently being discussed in the European Parliament will irrevocabl...
12 June 2017
How to fix the ePrivacy Regulation
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads gain increasing attention from ...
31 May 2017
Member blog – Improve Digital – Is the Programmatic Open Market Ready for Video Adv...
We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the marketing industry. When fake ne...
12 May 2017
Member blog – AudienceScience – Protecting Your Brand Against Shady Media Placement...
New advances in technology are contributing to the rise of digital video, according to AOL’s new State of the Industry Video research....
4 May 2017
Member blog – AOL – All eyes on digital video
Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked him what his t...
2 May 2017
Member blog – Xaxis – 5 tips on doing programmatic right
Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain must meet t...
2 May 2017
Member blog – Integral Ad Science – Placing Viewability in the Context of Other Met...
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you...
12 April 2017
Member blog – Teads – Measurement: In an age of viewability how can we standardise ...
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by the Article 29 Worki...
10 April 2017
Member blog – Danske Medier – Data protection authorities disregard the very laws they are ...
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