Blog

By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ...
18 September 2018
Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business le...
4 September 2018
Member blog: Let’s get as excited about human intelligence as we do about AI
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
23 August 2018
GDPR impact on Programmatic Trading blog series: GDPR three months on
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the en...
21 August 2018
Member blog: Digital Out of Home and OMD campaign for HP
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in the ...
16 August 2018
Member blog: Quality and Viewability blog series: Viewability – a Publisher Perspective
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experien...
27 June 2018
Member blog: How the industry is using KPIs and what needs to change
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the MoU” or “...
27 June 2018
The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begin...
IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over 600 senior executives ...
25 June 2018
Optimising the human, re-engineering roles for the new digital ecosystem
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associat...
22 June 2018
Our video investigation of ePrivacy realities across Europe
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version ready...
12 June 2018
IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption
GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rul...
4 June 2018
Publishers are still in control of their product and business models
A recurring theme in the feedback we are getting from the market on the Transparency & Consent Framework (TCF or “the Framework”) is...
30 May 2018
The Idea That The Transparency & Consent Framework Increases Publisher Liability Is A Red ...
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