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Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils that await publishers and e-shop owners. If...
25 April 2019
Drop shipping vs affiliate marketing: which one is right for you?
For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted fact that ...
11 April 2019
IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify me...
by Alex North, Head of Marketing Science R&D, EMEA, Facebook Viewability is a measure of the opportunity for advertising value. As adve...
26 March 2019
Member blog: What does viewability mean for a mobile world?
On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry trends and share...
21 March 2019
The Current State of the Programmatic Advertising Market
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively helping the d...
21 March 2019
IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH
by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the world and to stay...
19 March 2019
Guest blog: State of advertising data market
by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, the narrative has consistently pitched TV...
4 March 2019
Member blog: Consumers want more TV but they don’t care which screen
We are pleased to announce the Jury members for the IAB Europe Research Awards 2019, who will be judging the winning digital research projec...
28 February 2019
Introducing the IAB Europe Research Awards 2019 Jury Members
We are pleased to announce the Jury members for the MIXX Awards Europe 2019, who will be judging the talented digital advertising campaigns ...
28 February 2019
Introducing the MIXX Awards Europe 2019 Jury Members
IAB Europe would like to address the recent complaints filed against IAB Tech Lab’s OpenRTB system to data protection authorities in t...
20 February 2019
Stating Facts: OpenRTB and GDPR. The Two Do Work Together!
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital research projects that are...
13 February 2019
IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entri...
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital advertising campaigns ...
13 February 2019
IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – H...
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