Blog

by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 sur...
8 November 2018
Member blog: Understanding the needs of brands when it comes to programmatic
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As i...
5 November 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As is...
29 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. As it is u...
23 October 2018
Blog Series: What you always wanted to know about the Transparency & Consent Framework (TC...
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and bronze in Social Media categ...
17 October 2018
Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-ma...
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, think of me, if you will, as ...
1 October 2018
Digital Transformation: a journey rather than a destination
By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ...
18 September 2018
Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business le...
4 September 2018
Member blog: Let’s get as excited about human intelligence as we do about AI
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded progra...
23 August 2018
GDPR impact on Programmatic Trading blog series: GDPR three months on
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the en...
21 August 2018
Member blog: Digital Out of Home and OMD campaign for HP
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in the ...
16 August 2018
Member blog: Quality and Viewability blog series: Viewability – a Publisher Perspective
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experien...
27 June 2018
Member blog: How the industry is using KPIs and what needs to change
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