Best Practices

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic.  In ord...
18 June 2019
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at the lowest possible price, while still r...
28 May 2019
AppNexus for Drop8
The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with Audience Lists. Goals Driv...
22 November 2018
BBC and Essence for FT
Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency AppNexus + Tomorrow TTH Case Study from IAB Euro...
24 October 2018
AppNexus for Tomorrow TTH
Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision Case Study from IAB Europe
24 October 2018
AppNexus for Xaxis
AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus + MiQ Case Study from IAB Europe
24 October 2018
AppNexus for MiQ
Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights AppNexus + Axel Springer ...
24 October 2018
AppNexus for Axel Springer
Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite AppNexus + Schibsted Case study from IAB Europ...
24 October 2018
AppNexus for Schibsted
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with certain brands. To add, the h...
8 March 2018
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital ou...
23 February 2018
OMD Turkey for Hewlett Packard
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campa...
23 February 2018
Mindshare Turkey for MAC Cosmetics
To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zen...
14 December 2017
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance
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