Best Practices

Brussels, 16 April 2018 – IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2018. Winn...
16 April 2018
Shortlist of finalists announced for the IAB Europe Research Awards 2018
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with certain brands. To add, the h...
8 March 2018
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital ou...
23 February 2018
OMD Turkey for Hewlett Packard
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey ran a month-long campa...
23 February 2018
Mindshare Turkey for MAC Cosmetics
To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zen...
14 December 2017
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance
The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. Winning entries will be showcased to educat...
5 December 2017
MIXX Awards Europe 2018 open for entries
The IAB Europe Research Awards 2018 recognise and showcase great European digital research projects and the contribution they have made to t...
5 December 2017
IAB Europe Research Awards 2018 open for entries
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly becoming the go-to network for Spain and...
13 November 2017
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet are one of the biggest video networks...
13 November 2017
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a consistently high...
8 November 2017
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data
This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research ...
19 October 2017
IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning
This is the first of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and celebrate the research...
21 September 2017
IAB Europe Webinar Recording: Research Awards Winners – Advertising Effectiveness and Cross-d...
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