Best Practices

There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and develop more robust digital measurement techniques. T...
10 August 2017
IAB Europe, EACA and WFA: European Viewability Initiative Overview
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the realit...
31 July 2017
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standar...
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. The l...
7 December 2016
How to Comply with EU Rules Applicable to Online Native Advertising
This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over Online Behavioural A...
14 November 2016
IAB Europe Ad Marker Implementation Guidelines for Video
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource f...
11 October 2015
Q&A: What is the International IAB/ABC Spiders and Bots list?
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to adve...
5 May 2015
IAB Europe Mobile Brand Builders
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad effectiveness metrics and KP...
23 April 2015
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which offers a new branding environment to ad...
20 April 2015
Brand Builders, a suite of six recommended brand advertising formats
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