MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)
Borusan Otomotiv – BMW
BMW 4 Series Addressable TV
Awards: Programmatic Advertising (Silver)
Borusan Otomotiv – BMW ran a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. With the help of cross device technology, it is supported with retargeting strategies through social media and web channels. They used three premium Turkish TV channels, TV8, KanalD and CNNTurk and targeted devices which are Smart TV, connected to internet and running on listed TV Channels. Total available audience reach was around 4M unique household.