MIXX Awards Europe

MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)

Borusan Otomotiv – BMW

BMW 4 Series Addressable TV

Awards: Programmatic Advertising (Silver)

Borusan Otomotiv – BMW ran a data-oriented Programmatic Addressable TV campaign through HBBTV protocol. With the help of cross device technology, it is supported with retargeting strategies through social media and web channels. They used three premium Turkish TV channels, TV8, KanalD and CNNTurk and targeted devices which are Smart TV, connected to internet and running on listed TV Channels. Total available audience reach was around 4M unique household.

X

Thank you for your interest in our article. We’d love to get in touch with you to find out how you are using our research. If you don’t mind us sending you an email to ask you if the article was helpful, then please enter your email address and download the report.

We promise we won’t spam you!

Login

Become a Member Lost your password?