MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)
Axe Starladder 2018
Awards: Native Advertising (Bronze)
Initiative’s project was aimed to increase the sales of an e-commerce shop with the help of further e-sports territory conquest. The collaboration with reliable partner, Starladder, provided them with standard branding options and also with unique native integration of promo code inside the game graphics. It was made with the help of in-game graphic banners, that were similar to environmental elements, such as billboards, posters etc.