IAB Europe Research Awards 2019 – The renewal of the model of Mediaplanning (Mediametrie)
The renewal of the model of Mediaplanning: how to improve prediction in a digital world
Awards: Advertising Solutions (Highly Commended)
Médiamétrie created the ‘Mediaplanning’ model, based on Internet Global audience which reports top 6000 Brands and top 1000 applications monthly. Individual data are shared with Centre Servers which distribute calculated probabilities through their tools to agencies, saleshouses to evaluate and optimise reach & frequency for a selected mediaplan.