IAB Europe is the leading European-level industry association for the online advertising ecosystem. Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.
Our mission is to promote the development of online advertising through:
Our Policy team follows developments impacting our industry from data protection to self-regulation to e-privacy. The team works closely with experts in taskforces with the Policy Committee.
We provide proof of the value of digital marketing techniques and platforms through research. undertaking useful benchmarking and shared pan-European studies and surveys including the AdEx Benchmark report and further partner reports.
We promote the role of online advertising through events, white papers and public relations. Several Committees and taskforces are running, with members and staff drawing on expertise and resources to deliver products and services for the industry.
We increase the engagement across the network on policy matters; and in increasing the focus on the business of standardisation and measurement across Europe.
IAB Europe’s Education & Training Committee aims to bridge the gap between national IABs and private training centres. In doing so, IAB Europe and its members help raise digital skills in Europe and thus contribute to a more thriving market for all parties involved.