About

Mission & Activities

IAB Europe is the voice of digital business and the leading European-level industry association for the digital advertising ecosystem.

Our mission is to promote the development of this highly innovative sector through:

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Shaping the regulatory environment

Our Policy team follows developments impacting our industry from data protection to self-regulation to e-privacy. The team works closely with experts in taskforces with the Policy Committee.

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Investing in research

We provide proof of the value of digital marketing techniques and platforms through research. undertaking useful benchmarking and shared pan-European studies and surveys including the AdEx Benchmark report and further partner reports.

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Providing thought-leadership

We promote the role of online advertising through events, white papers and public relations. Several Committees and taskforces are running, with members and staff drawing on expertise and resources to deliver products and services for the industry.

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Establishing business standards

We increase the engagement across the network on policy matters; and in increasing the focus on the business of standardisation and measurement across Europe.

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Delivering education and training

IAB Europe’s Education & Training Committee aims to bridge the gap between national IABs and private training centres. In doing so, IAB Europe and its members help raise digital skills in Europe and thus contribute to a more thriving market for all parties involved.

Townsend Feehan- Chief Executive Officer
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnolo... moregy sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh.
Alison Fennah- Executive Business Advisor
Alison is responsible for expanding the IAB Europe research and marketing programmes. Alison brings with her over 20 years experience in marketing, business development and finance. She was previously Executive Director ... moreof the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market. In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment, she also worked on the launch of some of the first Sony Playstation games. Alison started her career with Barclays in a variety of international banking roles. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.
Ionel Naftanaila- Business and Technology Director
Ionel is responsible for Education and the OBA Self-Regulation Programme, working closely with national IABs, SROs and local ecosystems. Ionel has a strong training and teaching experience combined with technical experti... morese. Before joining IAB Europe, he managed a company that developed and maintained AdServers and AdExchanges with OBA in Southeastern Europe. Previously, Ionel worked in the online industry, managing a company developing web applications and sites. Ionel also has a strong academic background and teaches management with key focus on IT and project management at the Bucharest University of Economic Studies. He holds a PhD, studying at HEC Montréal and at the Bucharest University of Economic Studies.
Alex Macarescu- Programme Manager
Alex graduated with a BA in Cultural Studies from the Faculty of Foreign Languages, American Studies Department, University of Bucharest, in 2002. Prior to his involvement with IAB Europe, Alex worked as trainer for a nu... morember of educational institutions where he coordinated the education programmes in addition to his teaching responsibilities. His role at IAB Europe includes the launch and implementation of various IAB Europe projects on education and training.
Greg Mroczkowski- Public Policy Manager
Marie-Clare Puffett- Business Programmes Manager
Marie-Clare is Business Programmes Manager at IAB Europe. Her main responsibilities include the management of IAB Europe business committees and projects within the programmatic, brand advertising and research work strea... morems. She also manages the new member induction process. Marie-Clare holds a First Class BA (Hons) Marketing degree and before joining IAB Europe held marketing and business development roles.
Matthias Matthiesen- Public Policy Manager
Matthias is responsible for European data protection and privacy policy at IAB Europe. Matthias has previously worked for public affairs consultancy Weber Shandwick and for a Member of the European Parliament. He holds a... more Master of Laws (LL.M.) in European law from Maastricht University, the Netherlands and speaks English, German and Italian.
Chris Hartsuiker- Public Policy Assistant
Chris works as part of IAB Europe’s policy team on Digital Single Market files, in particular focusing on the Commission's proposal for contract law for digital content and the 'Follow the Money' approach to combating ... moreIPR infringement. He also organises the meetings and working groups of IAB Europe's GDPR Implementation Working Group.
Colombe Michaud- Senior Communications Manager
Colombe holds BA in Art History and a MA in Business communications. Prior to her involvement with IAB Europe, Colombe worked as a Communications Manager at Microsoft Europe and as a Communications consultant for Europea... moren Communications projects for the European Commission. Her role at IAB Europe includes the management and the coordination of digital communications activities.
Ioana Mardare- Operations and Business Manager
Ioana holds a Master’s degree in Communication Studies, New Media and Society in Europe from Vrije Universiteit Brussels. Prior to joining IAB Europe, she worked for the European Advertising Standards Alliance (EASA) o... moren administration and finance. As Operations and Business Manager at IAB Europe, Ioana oversees the operation of the IAB Europe HQ in Brussels, co-owns budget & financial management and “rhythm of the business” with the CEO. She is responsible for human resources, communications infrastructure and general administration, and drives process excellence. Ioana speaks English, French and Romanian.
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