IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to Programmatic Advertising survey. Assessing the current adoption of and attitudes towards programmatic advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.
The survey asks about:
- The percentage of digital advertising traded programmatically
- The benefits and challenges of programmatic trading
- Operational models and strategies for programmatic trading
- The measurement of programmatic display campaigns
- The future of programmatic advertising investment
Take the survey here.
The survey should take no longer than 15 minutes and will close on Friday 22 June. Please pass on the survey link to any relevant colleagues. All responses will be treated in the strictest confidence. All participants will receive a copy of the report.