The results were truly exciting - the research found that users scroll more in social feeds, but spend less time engaging in the content and that 23% of users are more likely to read content within premium articles vs. in social feeds. One of the most interesting takeaways was where eyes were on skippable pre-roll: nearly 9/10 of users viewed the skip button within skippable pre-roll, while 3 in 4 users skip these ads.
Download the report below.
