IAB Europe Report: The Smart Shopper Snapshot
This new report from IAB Europe on shopping trends across Europe reveals:
- How Europeans find out about products and their research behaviour
- What role different connected devices play a role on the consumer purchase decision process
- How Europeans purchase products
- Recommendations for how marketers can reach consumers at key decision-making moments
About the Consumer Barometer
The Consumer Barometer is a free tool that delivers consumer insights to support planning and decision-making in a fast changing digital landscape. The tool has been developed by TNS in partnership with Google, Hive and IAB Europe.