IAB Europe Webinar Recording: The Native Advertising & Content Marketing landscape in Europe
You can watch the recording of the first webinar entitled The Native Advertising & Content Marketing landscape in Europe below.
This webinar showcases the development and implementation of online native advertising and content marketing across Europe. This is the second in a series of three webinars on Native Advertising and Content Marketing. More information on this series is available here.
The speakers were:
- Maeve O’Meara, Marketing Manager, IAB Ireland
- Clare O’Brien, Head of Industry Programmes, IAB UK
- Ludi Garcia, Chairman of Content & Native Advertising group, IAB Spain and Head of Digital and Tech Practices areas, Ketchum
- Veera Sydänmaanlakka, Chairman of IAB Finland Native Advertising Task Force and Native Advertising Professional, A-lehdet Oy
- Ömer Özener, Chief Operating Officer, Onedio and representing IAB Turkey
You can browse through the deck or download it below: