Value of Digital Advertising

IAB Europe Webinar Recording: European Online Advertising Spend H1 2017

 

European digital advertising continues to experience double-digit growth; in the first half of 2017 it grew by 11.5% to €22.2bn from €20.2bn in H1 2016.

 

In this webinar, Daniel Knapp, Executive Director TMT, IHS Markit dove deeper into the trends and formats driving growth across Europe.

Watch this webinar recording to find out more about:

  • The European digital advertising market: size and growth
  • How online advertising performs compared to other media
  • Trends in display, paid-for-search, classifieds & directories
  • The rise of video and mobile advertising in Europe
  • What is driving growth in the market?
  • What is holding back online advertising?

 

The AdEx Benchmark H1 2017 report can be downloaded here.

For more information please contact
Marie-Clare Puffett
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