IAB Europe Webinar Recording: Building more Meaningful Consumer Relationships with Online Native Advertising
You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising below.
This webinar provides insight into how native advertising enables both publishers and advertisers to build more meaningful consumer relationships. It also outlines the key stakeholders involved in native advertising and content marketing and their key roles and responsibilities. This is the first in a series of three webinars on Native Advertising and Content Marketing. More information on this series is available here.
The speakers were:
- Eloise Smart, Global Director Brand Strategy, BBC Storyworks
- Libby Wright, Worldwide Content Lead, MediaCom
You can browse through the deck or download it below: