IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertising market

IAB Europe, in collaboration with IHS Markit, has  published the eleventh AdEx Benchmark 2016 Report1 – the definitive guide to the state of the European online advertising market.  The report reveals the key milestones culminating in this year’s market value of €41.9bn. Having overtaken TV ad spend for the first time in 2015, online advertising … Continue reading IAB Europe report: AdEx Benchmark 2016 – the definitive guide to Europe’s online advertising market