IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%

The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew by 61.3% and mobile search by 57.3%. Mobile display was particularly prominent in the CEE region where it experienced a growth of more than 100%. The CEE region helped to drive the … Continue reading IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%