IAB Europe Transparency Guide
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
GDPR update: The guide has recently been updated with specific GDPR related questions. These questions will enable stakeholders to ensure that data is being collected and used in a GDPR compliant way.