IAB Europe Webinar Recording: Digital Brand Advertising and Measurement
Watch this recording in which we share and explore the findings of the latest IAB Europe Digital Brand Advertising and Measurement Report.
There is a disparity between vision and reality in measurement of digital brand advertising campaigns, according to the latest IAB Europe Digital Brand Advertising and Measurement Report.
IAB Europe hosted a webinar to dive deeper into the findings of the report including digital measurement priorities across stakeholders, metrics for determining digital advertising quality and KPIs for determining digital brand advertising success.
Watch the recording HERE to find out more about:
- Digital measurement priorities
- Insights that enable effective targeting of brand advertising campaigns
- KPIs for determining digital brand advertising success
You can also browse through or download the presentation deck HERE.