IAB Germany / BVDW: Ad Blocking continues to decline
The proportion of online display advertising blocked on the desktop is continuously decreasing: in the third quarter of this year, 19.11 per cent of page impressions were prevented from delivering online advertising – in the same quarter of the previous year it was still 21.16 per cent. This results in the recent measurement of the online marketers’ circle (OVK) in the BVDW.
Read more here. (In German)