European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers (WFA) and advertising agencies (EACA) called on Mr Andrus Ansip, Vice-President of the European Commission European Commission and Mr Günther H. Oettinger, Commissioner for the Digital Economy & Society European Commission to express serious concerns about the direction of the review of the ePrivacy Directive.
All stakeholders argued that the approach taken “would fail to meet the stated objectives of the legislation to provide Europeans with the confidence and trust they deserve because the strict requirements on processing data would instead create endless and unnecessary demands on their time, attention and patience when using every-day essential services. European companies will suffer competitive disadvantage by comparison to other markets and ultimately damage the potential of Europe’s data-driven economy.”
Read the full letter below.