Interactive Advertising Bureau

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September 30, 2021
Virtual CTV Event - H2 2021

Thursday, October 21 | 12:00 CET - Register here to secure your free space! The Virtual CTV Event is a […]

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September 15, 2021
New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]

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September 14, 2021
Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]

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September 3, 2021
Industry Insider with PubMatic: Rebuilding the Value Chain with Transparency at the Core

20th September | 12:00 CET - Register here! In this webinar, PubMatic will examine the wider issue of transparency across the […]

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September 2, 2021
Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]

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September 2, 2021
Brand Measurement in a Post Third-Party Cookie World - A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, when Google announced its goal […]

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August 26, 2021
IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives to protect the integrity of […]

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August 24, 2021
Member Guest Post with Admitad - The New World Order: No Cookies, No Gain? New Rule Book to be Designed

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he shares his […]

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July 28, 2021
IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]

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July 28, 2021
IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising 28th July, […]

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July 22, 2021
The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of the hottest topics in our […]

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July 20, 2021
What’s in the Latest Cookie Guidance from Italy’s Garante?

This week's guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & Giulia Sala, Senior Associate at […]

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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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