Interactive Advertising Bureau

Search Results

November 17, 2021
Member Guest Post with Criteo - Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy at Criteo, as he shares […]

Read More
October 27, 2021
IAB Europe Launches New Campaign On Targeted Advertising At Crunch Time For The Digital Services Act (DSA)

Brussels, 27 October 2021 -- IAB Europe, representing the digital advertising and marketing ecosystem, today launched its #NoEasyWins campaign, highlighting […]

Read More
October 26, 2021
A Flawed ''Future of Online Advertising’' Report

A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]

Read More
October 8, 2021
Guest Blog Post - Addressing & Tackling Disinformation - Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been on the rise over the […]

Read More
September 15, 2021
New Report Finds Ban on Targeted Advertising Will Deepen Digital Divide in Europe

16 September 2021, Brussels, Belgium – A ban on targeted advertising would have a host of unintended consequences and hinder […]

Read More
September 15, 2021
The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe

16th September 2021 A ban on targeted advertising would have a host of unintended consequences and hinder Europe’s efforts at […]

Read More
September 14, 2021
Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]

Read More
September 3, 2021
Industry Insider with PubMatic: Rebuilding the Value Chain with Transparency at the Core

20th September | 12:00 CET - Register here! In this webinar, PubMatic will examine the wider issue of transparency across the […]

Read More
August 6, 2021
Trust and Transparency Event Series: The Wider Socio-Economic & Cultural Value of Targeted Advertising in Europe

16th September | 12:00 CET - Register Here! Targeted advertising is about more than mere business. It provides vital support […]

Read More
August 2, 2021
Do You Have An Attitude Towards Programmatic Advertising? Have Your Say by Friday!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic first with 50.6% of all […]

Read More
July 28, 2021
IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising  28th July, […]

Read More
July 28, 2021
IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices for Contextual Advertising 28th July, […]

Read More
IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram