Interactive Advertising Bureau

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May 1, 2020
IAB Europe Virtual Programmatic Day - In-Housing Programmatic Trading Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it is one of the largest […]

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May 1, 2020
IAB Europe Virtual Programmatic Day - The State of Supply Path Optimisation Panel wrap-up

IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it is one of the largest […]

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April 2, 2020
Programmatic Advertising Code of Conduct - ensuring best practice and transparency in programmatic advertising

The Programmatic Code of Conduct (CoC) V2.0 is gaining traction across Europe. Originating in Germany and developed by the Bundesverband […]

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December 12, 2019
2020 Trends - IAB Europe Programmatic Trading Committee

Members of IAB Europe’s Programmatic Trading Committee have put together their top predictions and trends for 2020. From predicting a […]

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October 23, 2019
Programmatic Audio Blog series - Measurement and Supply

Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]

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September 16, 2019
IAB Europe Explains… How Programmatic Advertising Works

The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, […]

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September 11, 2019
European Programmatic Ad Spend Report 2018

The latest IAB Europe Programmatic Ad Spend Report  reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with […]

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September 11, 2019
IAB Europe announces findings of its annual programmatic benchmarking studies - Attitudes To Programmatic and Programmatic Market Sizing

TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL LOW AMONGST BUY-SIDE, DESPITE HIGH […]

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August 7, 2019
Programmatic Audio Blog series - developments, opportunities and challenges

Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]

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July 23, 2019
IAB Europe Programmatic Seminar at DMEXCO - Wednesday 11th September at 16.00 - Seminar room 7

Programmatic Trading Trends in Europe Seminar room 7 , hall 5.1- 11th September at 16.00-16.45 In this seminar, IAB Europe’s […]

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July 1, 2019
How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic

Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, Ad Platforms, Verizon Media We […]

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May 12, 2019
Event Recording: Virtual Programmatic Day H1 2019

On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and […]

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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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