IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it is one of the largest […]
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it is one of the largest […]
IAB Europe’s Virtual Programmatic Day took place on 28th April and with 1,500+ attendees it is one of the largest […]
The Programmatic Code of Conduct (CoC) V2.0 is gaining traction across Europe. Originating in Germany and developed by the Bundesverband […]
Members of IAB Europe’s Programmatic Trading Committee have put together their top predictions and trends for 2020. From predicting a […]
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]
The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, […]
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with […]
TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL LOW AMONGST BUY-SIDE, DESPITE HIGH […]
Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. […]
Programmatic Trading Trends in Europe Seminar room 7 , hall 5.1- 11th September at 16.00-16.45 In this seminar, IAB Europe’s […]
Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, Ad Platforms, Verizon Media We […]
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and […]