Interactive Advertising Bureau

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November 23, 2023
IAB Europe Unveils 2023 Attitudes to Programmatic Advertising Report, Showcasing Industry Trends and Sustainability Focus

Brussels, 23rd November, 2023 — IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today released […]

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October 17, 2023
IAB Europe's Virtual Programmatic Day H2 2023

Tuesday 21st November | 14:00 GMT / 15:00 CET  – join us live on YouTube here The H2 edition of […]

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August 24, 2023
Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]

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December 6, 2022
Programmatic Trends & Buzzword Predictions for 2023

As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for their insights into what 2023 […]

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August 16, 2022
IAB Europe at DMEXCO - Programmatic Advertising in Europe: Latest Trends, Attitudes and Growth Drivers

IAB Europe will be at DMEXCO 2022 on 21st and 22nd September 2022. Join us on the 22nd of September […]

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July 5, 2022
IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Marketing

As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]

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May 30, 2022
Virtual Programmatic Day H1 Recordings

That's a wrap on the first Virtual Programmatic Day of 2022! The event brought together industry experts and thought-leaders to […]

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May 20, 2022
Virtual Programmatic Day Wrap Up!

Well, that's a wrap on the first Virtual Programmatic Day of 2022! The event brought together industry experts and thought-leaders […]

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March 31, 2022
Virtual Programmatic Day H1 2022

12th May | 12:00 CET - Register here The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to […]

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March 24, 2022
The Latest Updated Guide to the Post Third-Party Cookie Era - What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’. The Guide has been […]

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October 6, 2021
IAB Europe Releases Annual Programmatic Research on Drivers, Barriers and Operating Models

Research reveals that despite the pandemic, programmatic investments have remained stable in Europe, with programmatic video being a key driver […]

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August 5, 2021
How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]

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IAB Europe
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Belgium
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