Interactive Advertising Bureau

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April 4, 2024
IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2024’ in Milan

Industry leaders from Diageo, Telecom Italia Mobile, Mail Metro Media, and RTL are among the first speakers to be announced […]

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April 2, 2024
Interact

ur annual flagship conference ‘Interact’ is back and we are ready to welcome you on the 21st - 22nd of […]

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March 28, 2024
Exploring Sponsored Product Ads: A Q&A with Our Retail Media Committee Experts

Sponsored Product Ads are a fundamental part of the Retail Media advertising ecosystem. They can be described as keyword-or product-targeted […]

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March 7, 2024
CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]

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February 22, 2024
Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]

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December 19, 2023
That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

With the festive season upon us and the new year fast approaching, we take you on a journey back to […]

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December 14, 2023
2024 Trends in the Programmatic Ecosystem

What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]

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December 7, 2023
Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]

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November 29, 2023
[Watch on Demand] That’s a Wrap! Event Highlights from Our H2 2023 Virtual Programmatic Day

On the 21st of November, we were delighted to welcome over 70 stakeholders in person, with an additional 500 participants […]

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November 22, 2023
Exploring Retail Media Measurement: A Q&A with Our Retail Media Committee Experts 

Retail Media is transforming the digital advertising ecosystem and how brands invest in it. In a recent IAB Europe survey, […]

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November 13, 2023
IAB Europe Transparency & Consent Framework Terms & Conditions

1) Introduction a) The Transparency & Consent Framework (the “Framework”) is a cross-industry effort to help publishers, technology vendors, agencies […]

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November 2, 2023
Guest Member Blog Post with Advertima - How In-Store Audience Segmentation Impacts Retail Media Performance

In this week’s member guest blog post we caught up with James Allison, Director Market Development at Advertima. In this […]

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IAB Europe
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