Interactive Advertising Bureau

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August 8, 2016
IAB Europe Webinar: European Online Advertising Spend - 19 September

Join this webinar to gain insight into the results of the AdEx Benchmark 2015 report including trends, formats and cross-market […]

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July 6, 2016
Member blog - Improve Digital - From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality

Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]

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July 3, 2016
IAB Europe report: AdEx Benchmark 2015 - the definitive guide to Europe’s online advertising market

The AdEx Benchmark 2015 report reveals some of the key milestones of the last ten years culminating in this year’s […]

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June 27, 2016
Tenth AdEx Benchmark report reveals a decade of stellar digital advertising performance

Brussels, 4 July 2016 – IAB Europe, in collaboration with IHS Technology, has today published the tenth AdEx Benchmark 2015 Report1 […]

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June 20, 2016
IAB Europe Report: Attitudes towards Programmatic Advertising - June 2016

Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building […]

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May 30, 2016
Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising

Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]

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May 24, 2016
European Commission issues e-commerce package of Digital Single Market initiatives

Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, […]

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May 10, 2016
European Online Advertising surpasses TV to record annual spend of €36.4bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online […]

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January 20, 2016
IAB Europe Report: European Online Advertising Spend H1 2015

The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of […]

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January 8, 2016
OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Programmatic Advertising

This infographic was created in partnership with ExchangeWire. The findings are based on a survey of 183 digital marketing professionals […]

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December 16, 2015
Data Protection deal is a setback for Europe's digital economy

The political deal struck on Europe’s future data protection law is bad news for consumers and for businesses. IAB Europe […]

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December 9, 2015
Online advertising is driven by display in H1 2015 to a total of €16bn, IAB Europe report reveals

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]

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IAB Europe
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