Interactive Advertising Bureau

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July 6, 2017
IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]

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June 28, 2017
IAB Europe Press release: Latest AdEx Benchmark Report Details Continued Shift to Mobile and Video Advertising

Brussels, 29 June 2016 – IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 […]

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June 18, 2017
Member report: IAB Turkey - Multiplier Effect of Digital Advertising Research

Internet, leaving its mark on 21st century with its social, economic and technological dimensions, radically changed life styles, business paradigms […]

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May 30, 2017
Member blog - Improve Digital - Is the Programmatic Open Market Ready for Video Advertising?

There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads […]

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May 22, 2017
IAB Europe Press Release - European Online Advertising continues double-digit growth and surpasses €40bn mark

Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to […]

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May 3, 2017
Member blog - AOL - All eyes on digital video

New advances in technology are contributing to the rise of digital video, according to AOL's new State of the Industry […]

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February 13, 2017
Press Release: Interact 2017 - The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take place […]

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January 16, 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]

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November 23, 2016
European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]

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November 14, 2016
EDAA enhances transparency and user control for online video advertising

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]

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November 3, 2016
IAB Ireland report: H1 2016 digital ad spend - mobile ad spend overtakes desktop for the first time

Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) Total Digital Adspend […]

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September 18, 2016
IAB Europe Infographic: Online advertising supports Europe's Digital Economy

Online advertising is essential to the success of the European digital market. It has a key role in helping fund […]

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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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